Top Demographic Trends of 2024

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Demographic

Here are the current demographic trends of 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global demographic trends that are likely to see continued growth throughout 2024.

Rank	Trending Topic	Growth - YoY	Description	Category

1	Finary	154%	Finary is a French startup that offers a social investing platform and mobile app targeted at Gen Z. The platform allows users to make trades, track all their investments, and chat or collaborate with their friends.	Gen Z
2	Yoto Player	64%	The Yoto Player is an audio device that is designed to help children learn to read. The player is a handheld device that reads stories to children and helps to teach them the phonetic sounds of the English language. It can also be used to play white noise, sleep sounds, or other music.	Millennial
3	Low Rise Jeans	34%	Low rise jeans are jeans that have a lower waistband that sits below the natural waist. The style became popular in the early 2000s and has made a comeback in recent years.	Gen Z
4	Snake Plant	17%	Snake plants, also known as mother-in-law's tongue, are a type of plant that is known for its air-purifying properties. The plant is said to be effective in removing toxins such as formaldehyde from the air.	Millennial
5	Mini Vlog	14%	A mini vlog is a short video blog. Typically, mini vlogs are around two to three minutes long and consist of quick, everyday updates from the creator's life. They are a more casual and informal alternative to traditional vlogs.	Gen Z
6	Sustainable Finance	10%	Sustainable finance is the practice of financing projects and businesses that have a positive environmental and social impact. The goal of sustainable finance is to promote sustainable development and reduce the negative environmental and social impacts of traditional finance.	Millennial
7	Circular Economy	3%	The circular economy is a model for sustainable economic growth that aims to keep resources in use for as long as possible, reduce waste, and minimize environmental impact. The model is based on the idea of the “cradle-to-cradle” philosophy, which suggests that products should be designed for reuse, recycling, and composting.	Millennial
8	Hipcamp	1%	Hipcamp is a web and app-based platform that connects campers with landowners who are willing to let them camp on their property. The site offers a variety of camping options, from primitive camping to glamping, and provides information on each location.	Millennial
9	Fertility Benefits	0%	Fertility benefits are a type of employer benefit which includes anything from increasing the chances of getting pregnant to improving the health of the employee's future child. It may also include improving overall health, increasing conception rates, or improving sperm quality.	Millennial

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Top Demographic Trends by Category

Gen Z
The top Gen Z Trends of 2024 including everything from Phonk to Mini Vlog
Millennial
The top Millennial Trends of 2024 including everything from Side Hustle to Fertility Benefits

Keyword	Graph - 5 Years	Growth - YoY	Search Volume
Grounding Sheets		392%
Kitsch Shampoo		287%
AI Glasses		213%
Deodorant Stone		136%
Salt Deodorant		131%
High Frequency Wand		106%
Leapfrog Monitor		100%
Beast Blender		100%
Mini Pickleball		90%
Uranium Glass		86%

Top Demographic Trends of 2024

Top Demographic Trends by Category

Gen Z

Millennial

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