Top Demographic Trends (September 2023)

All Trends
Demographic

Here are the current demographic trends of 2023 and 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global demographic trends that are likely to see continued growth throughout 2023 and into 2024.

Rank	Trending Topic	Growth - YoY	Description	Category

1	Phonk	213%	Phonk is a type of sound design that is characterized by its use of low-frequency sounds and heavy basslines. The genre is said to be inspired by the sounds of Detroit techno and Chicago house. The style is often used in electronic music, film, and video games.	Gen Z
2	Yoto Player	61%	The Yoto Player is an audio device that is designed to help children learn to read. The player is a handheld device that reads stories to children and helps to teach them the phonetic sounds of the English language. It can also be used to play white noise, sleep sounds, or other music.	Millennial
3	Mini Vlog	48%	A mini vlog is a short video blog. Typically, mini vlogs are around two to three minutes long and consist of quick, everyday updates from the creator's life. They are a more casual and informal alternative to traditional vlogs.	Gen Z
4	Finary	41%	Finary is a French startup that offers a social investing platform and mobile app targeted at Gen Z. The platform allows users to make trades, track all their investments, and chat or collaborate with their friends.	Gen Z
5	Video Reels	30%	Video reels are collections of short videos that are meant to be watched together as a unit. They can be used to tell a story, to showcase a product or service, or to entertain viewers. They can be created by individuals or by brands to promote a product or service.	Gen Z
6	LoFi Music	26%	LoFi music is a type of music that is characterized by its low fidelity sound. The music is often created by using simple equipment and techniques, and the resulting sound is often described as warm and mellow.	Millennial
7	Side Hustle	22%	A side hustle is a job or business that is undertaken in addition to one's regular job. The term is often used to describe jobs or businesses that are started out of necessity or to make extra money.	Millennial
8	Fertility Benefits	19%	Fertility benefits are a type of employer benefit which includes anything from increasing the chances of getting pregnant to improving the health of the employee's future child. It may also include improving overall health, increasing conception rates, or improving sperm quality.	Millennial
9	Hipcamp	13%	Hipcamp is a web and app-based platform that connects campers with landowners who are willing to let them camp on their property. The site offers a variety of camping options, from primitive camping to glamping, and provides information on each location.	Millennial
10	Low Rise Jeans	12%	Low rise jeans are jeans that have a lower waistband that sits below the natural waist. The style became popular in the early 2000s and has made a comeback in recent years.	Gen Z

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Top Demographic Trends (September 2023)

Top Demographic Trends by Category

Gen Z

Millennial

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