Top Millennial Trends of 2022 & 2023

Our hand-picked collection of the top millennial trends of 2022. The topics in this report on today’s emerging millennial trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Yoto Player

21K
Past Month Searches
+94%
Past Year Change

The Yoto Player is an audio device that is designed to help children learn to read. The player is a handheld device that reads stories to children and helps to teach them the phonetic sounds of the English language. It can also be used to play white noise, sleep sounds, or other music. …  Read more

Side Hustle

120K
Past Month Searches
+53%
Past Year Change

A side hustle is a job or business that is undertaken in addition to one's regular job. The term is often used to describe jobs or businesses that are started out of necessity or to make extra money. …  Read more

LoFi Music

21K
Past Month Searches
+49%
Past Year Change
Published 3 years ago

LoFi music is a type of music that is characterized by its low fidelity sound. The music is often created by using simple equipment and techniques, and the resulting sound is often described as warm and mellow. …  Read more

Circular Economy

61K
Past Month Searches
+36%
Past Year Change

The circular economy is a model for sustainable economic growth that aims to keep resources in use for as long as possible, reduce waste, and minimize environmental impact. The model is based on the idea of the “cradle-to-cradle” philosophy, which suggests that products should be designed for reuse, recycling, and composting. …  Read more

Hipcamp

18K
Past Month Searches
+35%
Past Year Change

Hipcamp is a web and app-based platform that connects campers with landowners who are willing to let them camp on their property. The site offers a variety of camping options, from primitive camping to glamping, and provides information on each location. …  Read more

Thrifting

44K
Past Month Searches
+31%
Past Year Change

Thrifting is the practice of buying used clothing, furniture, and other items at a discounted price. Thrifting can be a cost-effective way to find unique items and help reduce waste. …  Read more

Fertility Benefits

13K
Past Month Searches
+31%
Past Year Change

Fertility benefits are a type of employer benefit which includes anything from increasing the chances of getting pregnant to improving the health of the employee's future child. It may also include improving overall health, increasing conception rates, or improving sperm quality. …  Read more

Sustainable Finance

18K
Past Month Searches
+21%
Past Year Change

Sustainable finance is the practice of financing projects and businesses that have a positive environmental and social impact. The goal of sustainable finance is to promote sustainable development and reduce the negative environmental and social impacts of traditional finance. …  Read more

Tattoo Numbing Cream

28K
Past Month Searches
+14%
Past Year Change

Tattoo numbing cream is a cream that is meant to be applied to the skin before a tattoo is done. The cream is designed to numb the skin and reduce the pain of the tattooing process. …  Read more

Harvest Host

3.6K
Past Month Searches
+6%
Past Year Change

Harvest Hosts is a membership-based service that connects travelers with farmers and ranchers who invite them to stay on their property. Guests can enjoy a home-cooked meal and learn about the farming and ranching lifestyle. …  Read more

Snake Plant

124K
Past Month Searches
-8%
Past Year Change

Snake plants, also known as mother-in-law's tongue, are a type of plant that is known for its air-purifying properties. The plant is said to be effective in removing toxins such as formaldehyde from the air. …  Read more

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