Customer Data Platform


Customer Data Platform

12K
Past Month Searches
+66%
Past Year Change
15K11K7.7K3.8K20172018201920202021

What is a customer data platform?

A customer data platform (CDP) is a software platform that helps organizations collect, manage, and analyze customer data. The platform allows businesses to create a single view of their customers, which can be used to improve customer engagement and marketing efforts.

How fast are customer data platforms growing in popularity?

Interest in Customer Data Platform grew 66% over the past year, compared to the year before, putting it at a current volume of 12K searches per month, as of last month.

Related Trends


Channel Breakdown

LinkedIn is the most popular platform for sharing information about customer data platforms. Pinterest, YouTube, Instagram, Reddit, and TikTok are the least popular platforms.


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Top Questions about Customer Data Platform

  • what is a customer data platform?
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