Customer Data Platform


This trend is part of our Past Marketing Trends collection, as it’s no longer trending.

Customer Data Platform

8.1K
Past Month Searches
-0%
Past Year Change
12K9.4K6.2K3.1K20202021202220232024

What is a customer data platform?

A customer data platform (CDP) is a software platform that helps organizations collect, manage, and analyze customer data. The platform allows businesses to create a single view of their customers, which can be used to improve customer engagement and marketing efforts.

How fast are customer data platforms growing in popularity?

Interest in Customer Data Platform grew 0% over the past year, compared to the year before, putting it at a current volume of 8.1K searches per month, as of last month.

Related Trends


Channel Breakdown

LinkedIn is the most popular platform for sharing information about customer data platforms. Pinterest, YouTube, Instagram, Reddit, and TikTok are the least popular platforms.


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Top Questions about Customer Data Platform

  • what is a customer data platform?
  • how customer data platform works?
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  • how to implement customer data platform?
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