Customer Data Platform
What is a customer data platform?
A customer data platform (CDP) is a software platform that helps organizations collect, manage, and analyze customer data. The platform allows businesses to create a single view of their customers, which can be used to improve customer engagement and marketing efforts.
How fast are customer data platforms growing in popularity?
Interest in Customer Data Platform grew 35% over the past year, compared to the year before, putting it at a current volume of 7.2K searches per month, as of last month.
LinkedIn is the most popular platform for sharing information about customer data platforms. Pinterest, YouTube, Instagram, Reddit, and TikTok are the least popular platforms.