Past Month Searches
Past Year Change
What is a buyer persona?
A buyer persona is a fictional representation of your ideal customer. By creating a detailed profile of your ideal customer, you can better understand their needs and desires, which can help you create content and products that appeal to them.
How fast are buyer personas growing in popularity?
Interest in Buyer Persona grew 32% over the past year, compared to the year before, putting it at a current volume of 23K searches per month, as of last month.
LinkedIn is the most popular channel for discussing and sharing buyer personas. This may be because it is a more professional platform where buyers and sellers interact, and as a result, it is a useful tool for researching potential buyers and sellers.