Top Marketing Trends of 2023 & 2022

Our hand-picked collection of the top marketing trends of 2023 & 2022. The topics in this report on today’s emerging marketing trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Wordtune

121K
Past Month Searches
+487%
Past Year Change

Wordtune is a writing tool for rewriting or rephrasing that uses AI to understand what users are trying to say in words. The tool is designed to help writers with more than grammar and spelling, but with helping them express themselves better. The tool can be used as a Chrome extension or as an Add-in for Microsoft Word. …  Read more

Writesonic

49K
Past Month Searches
+413%
Past Year Change

Writesonic is an AI writing tool that helps writers create better content with the help of artificial intelligence. The platform's features include an article writer, paraphrasing tool, text expander, product description generator, and landing page generator. …  Read more

Metaverse Marketing

2.5K
Past Month Searches
+369%
Past Year Change

Metaverse marketing is a type of marketing that uses virtual worlds to promote or sell products or services. The goal of metaverse marketing is to create an immersive experience that allows customers to interact with the product or service in a virtual setting. …  Read more

BuzzCast

10K
Past Month Searches
+327%
Past Year Change

BuzzCast is a live streaming and social platform that allows users to create and share virtual events, experiences, and broadcasts. The platform is designed to make it easy for users to create and broadcast virtual events, as well as to connect and interact with listeners with its social feeds and polls. …  Read more

CapCut

1.6M
Past Month Searches
+261%
Past Year Change

CapCut is a free and easy-to-use video editing tool for video creators. The platform allows users to easily create videos with its features like text-to-speech, trendy music, effects & filters, sound effects, text overlay, and subtitles. …  Read more

Descript

38K
Past Month Searches
+197%
Past Year Change

Descript is an all-in-one video and audio editing software that's used for podcasting, video editing, screen recording, and transcription. The platform lets users easily edit audio by editing the text or transcript instead of the waveforms. …  Read more

VTuber Model

11K
Past Month Searches
+184%
Past Year Change

A VTuber model or also known as virtual YouTuber is a character that is created in a 3D program. Due to their popularity, brands are using VTuber models as a method of marketing or bringing attention to a product or service. …  Read more

Anytime Mailbox

5K
Past Month Searches
+116%
Past Year Change

Anytime Mailbox is a virtual mailbox platform and service that allows access to your mail 24/7, 365 days a year. The virtual mailbox can be used to receive mail and packages from any sender and allows users to view and manage their mail online. …  Read more

Webflow

185K
Past Month Searches
+113%
Past Year Change

Webflow is a web design platform that allows users to create custom websites without any coding experience. The platform offers a variety of templates and tools that allow users to create and customize their website exactly how they want. …  Read more

TikTok Promotion

5K
Past Month Searches
+75%
Past Year Change

TikTok promotion is the process of using the TikTok app to promote a business or product. TikTok is a social media app that is designed for short videos, and businesses can use the app to create short videos that promote their product or service. …  Read more

Otter.ai

9.4K
Past Month Searches
+73%
Past Year Change

Otter.ai is an AI-powered collaboration tool that is designed to help users with their work. The bot is able to record, organize, and transcribe meeting notes, making it easier for teams to work together and users to find the information they need. …  Read more

First Party Data

5.3K
Past Month Searches
+71%
Past Year Change

First party data is data that is collected by a company about its own customers. This data is often used to target ads and create customer profiles. First party data is considered to be more reliable and valuable than data collected by third parties. …  Read more

TikTok For Business

15K
Past Month Searches
+64%
Past Year Change

TikTok For Business is a platform that allows businesses to create and share short videos with their followers. The platform allows businesses to connect with their customers and promote their products and services on TikTok. …  Read more

Headless CMS

12K
Past Month Searches
+56%
Past Year Change

A Headless CMS is a content management system that does not require a graphical interface. All content is stored and managed in a backend, and users can access it through a REST API. This allows for easy content management and scalability. …  Read more

DaVinci Resolve

446K
Past Month Searches
+55%
Past Year Change

DaVinci Resolve is a video editing software that is used for professional and personal use. The software is known for its powerful color correction and editing tools. …  Read more

Customer Data Platform

7.2K
Past Month Searches
+35%
Past Year Change

A customer data platform (CDP) is a software platform that helps organizations collect, manage, and analyze customer data. The platform allows businesses to create a single view of their customers, which can be used to improve customer engagement and marketing efforts. …  Read more

Linktree

332K
Past Month Searches
+32%
Past Year Change

Linktree is a tool that allows users to create a single link that leads to all of their social media profiles and other online platforms. The tool is designed to make it easy for people to find and connect with the user on different platforms. …  Read more

AllMyLinks

3.1K
Past Month Searches
+13%
Past Year Change

AllMyLinks is a platform that allows users to create a customized link directory. The site is free to use and allows users to create an AllMyLinks profile and add all links to their blog, website, or social media profiles. …  Read more

Carrd

88K
Past Month Searches
+3%
Past Year Change

Carrd is a free and easy-to-use website builder for responsive one-page sites. The platform's features include custom domains, widgets, custom code embeds, analytics, forms, and more. …  Read more

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