Top Workplace Trends of 2023
Our hand-picked collection of the top workplace trends of 2023. The topics in this report on today’s emerging workplace trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.
Clockify is a time tracking app that helps users to keep track of the time they spend on different tasks. The app can be used to create reports on how time is spent, track productivity, and set goals. … Read more
Awardco is a fast-growing Utah-based startup that offers an employee rewards and recognition platform. The platform simplifies the process of recognizing and rewarding employees and integrates with popular communication tools like Slack or Teams to boost program adoption and visibility. … Read more
AppSheet is a platform that allows users to create and manage mobile apps without any coding experience. The platform allows users to design their app, add functionality, and publish it to app stores. … Read more
Workvivo is an employee engagement and communication platform designed to help employees connect with another and become more productive. The platform's features include personalized activity feeds, livestreams, event calendars, collaboration spaces, surveys, polls, and fully branded environments. … Read more
ClickUp is a project management and productivity platform that helps teams and individuals track and manage their work. The platform allows for the creation of tasks, subtasks, and projects, as well as the assignment of tasks to team members. … Read more
A fully remote job is a job that can be done entirely from a remote location. This can include working from home, working from a coffee shop, or working from a foreign country. A fully remote job can be appealing to workers who want more flexibility in their schedule or who want to travel more. … Read more
Miro Board is a digital whiteboard platform that is designed to help teams with the organization and presentation of ideas. The platform allows teams to collaborate online anytime and anywhere for brainstorming, planning meetings, or workshops. … Read more
Work From Anywhere
Work from Anywhere (WFA) is a movement that encourages people to work from wherever they are most comfortable. This could be from home, a coffee shop, or a co-working space. The goal is to reduce the amount of time spent commuting and to increase productivity. … Read more
A Freelance Visa is a type of visa that is designed for people who are self-employed or freelancers who want to work in a foreign country. The visa allows for people to work in a country for a set period of time and is a popular option for people who are looking to start their own business. … Read more
Hubstaff is a time tracking software that allows employers to track the time their employees spend on specific tasks. The software can also be used to generate invoices, track payments, and create reports. … Read more
A hybrid meeting is a meeting that is held in a physical location, but also includes remote participants. The hybrid meeting trend is growing in popularity as it allows for people to participate in meetings from anywhere in the world. … Read more
Fertility benefits are a type of employer benefit which includes anything from increasing the chances of getting pregnant to improving the health of the employee's future child. It may also include improving overall health, increasing conception rates, or improving sperm quality. … Read more
A birthday leave is a leave of absence that is given to an employee on their birthday. The leave can be used for any purpose, such as to celebrate the birthday or to take a vacation. … Read more
oVice is a Japan-based online collaboration platform that provides 2-D virtual spaces for remote workplaces, online events, and online classrooms. The platform allows organizations to build virtual office spaces where teams can collaborate and interact through their personal avatars. … Read more
Return To Office
Return to office is a movement by some people to return to working in an office setting after working remotely for a period of time. Proponents of the movement argue that working in an office allows for more collaboration and creativity, while opponents argue that the remote work trend has benefits that should not be dismissed. … Read more
Gather Town is a metaverse platform that is designed to allow users to connect through videoconferencing within a custom, game-like 2-D virtual world. The platform is meant to be a place where people can come together to connect and collaborate. … Read more
Trend Highlight – The Rapid Rise of ClickUp
In the crowded space of project management software, it's surprising to see a rapidly growing startup that has raised relatively little money and, most surprisingly, has spent practically $0 on paid marketing.
ClickUp's retention numbers are healthy too, with around 70% of the site's traffic accounted for by users logging into the tool.
The lifetime value for these tools is high given that once an influential employee or team starts using the product, the product spreads within the organization. And the more it spreads, the harder it is to switch, as employees spend time learning and much of the organization's work becomes closely tied to the software. As a result, the industry is in a race for customer acquisition. Companies like Asana, Monday, and Smartsheet spend as much as $15 for CPC search ads on phrases like "free project management software".
Competing against these companies, ClickUp has grown to over 50,000 teams purely organically. The company emphasizes that a large portion of signups are referrals.
In the first six months of 2019, ClickUp's site traffic more than doubled to 3M.
Trend Highlight – The Rise of oVice: The Game-Like Workplace Environment
When Steve Jobs was designing Pixar’s new headquarters, he famously designed the layout to make employees walk long distances to the nearest bathroom in an effort to increase collaboration, serendipitous meetings, and chance encounters. An office isn’t just a place where people work in isolation at desks or meet in conference rooms—it’s also the way they bump into each other between these tasks, which can lead to idea generation.
The first generation of remote work replacements for meetings involved video conferences. Usually, that means one person looking at a gallery of faces, which is an inaccurate reflection of how meetings work and doesn't do anything to recreate other aspects of in-person work, like casual chats in the breakroom or bumping into someone on the way to another meeting. oVice is a game-like environment that helps remote companies emulate in-person work and casual serendipity.
Instead of logging in to a chat room, users control an avatar that can navigate a virtual room, and when they get close to another user's avatar, their voice gets louder, mimicking real life. While some workers enjoy remote work—a commute-free workday and a pajamas-based dress code have their benefits—many have discovered that there are aspects of in-person work they miss.
With oVice, users can upload their own space design or choose from one of oVice's standard layouts. From there they can test out their design and rearrange it as needed, giving them the job of an architect with the iteration speed of a software engineer. Users often choose cartoon avatars too which have more than one benefit: they help avoid the "uncanny valley" phenomenon: some designs and digital art copy life so closely that the few flaws that remain are disconcerting, often in a way that’s hard to articulate. A software interface that looks like a real-world analog, but doesn’t quite work like it, forces the user to put more effort into processing the metaphor. By keeping some interactions lo-fi and simple, oVice dodges this limitation.
oVice is one of several companies in this category. Among them all, oVice is one of the fastest growing: it just surpassed Gather Town in online search and discussion. Another, Huddle, was founded by a former Uber engineer: he argues that he's still in the same business he was in at Uber, but that "the future of transportation is no transportation."
Trend Highlight – Why Time Tracking Apps Are So Popular
The way we work is changing, and companies that provide services to the rising class of gig workers, freelancers, and remote employees play a key role in this shift.
Time tracking apps Clockify and TSheets are part of a wave of business tools designed to support the growing number of people who work remotely, as well as companies who rely on outsourced or freelance labor. The apps' users differ geographically — Clockify is more popular in Asia, South America, and Europe, while TSheets dominates in North America, Australia, and South Africa — but both have very high retention and continued use, each with over 80% of their traffic coming direct, rather than from other sources like search, social, or ads.
As more and better tools become available, they'll be part of a trend that has far-reaching implications on the economy and — as geographic proximity between workers and companies becomes less important — where we live.
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