Top Real Estate Trends of 2023 & 2022

Our hand-picked collection of the top real estate trends of 2023 & 2022. The topics in this report on today’s emerging real estate trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Coohom

22K
Past Month Searches
+233%
Past Year Change

Coohom is a SaaS platform for 3D visualization and rendering. The platform's features include 2D/3D floor planner, kitchen and bath design, and custom furniture design. Coohom was founded by Jake Yap in 2011. …  Read more

AirDNA

22K
Past Month Searches
+150%
Past Year Change

AirDNA is a company that provides research and analytics data on the short-term vacation rental industry focused on AirBnB and Vrbo. The company offers a platform for short-term rental hosts and investors with features like dynamic pricing and market research. AirDNA was founded by Scott Shatford in 2014. …  Read more

AvantStay

3.2K
Past Month Searches
+124%
Past Year Change

AvantStay is a short-term rental platform that allows users to book vacation homes, ski resorts, cabins, and beach houses across numerous destinations. The company also offers vacation rental management to vacation home owners to maximize their financial gains. …  Read more

BrokerBay

3.8K
Past Month Searches
+100%
Past Year Change

BrokerBay is a Canadian online real estate platform for brokerages, franchises, and associations. The company offers a cloud-based showing management ecosystem to modernize the tradition brokerage model. It also offers software solutions for real-time market analytics, answering services, and 3D virtual showings. …  Read more

PadSplit

3.6K
Past Month Searches
+91%
Past Year Change

PadSplit is an online marketplace startup connecting property owners who have unused space to residents looking for affordable housing. Residents rent private furnished rooms for an affordable weekly price. PadSplit was founded by Atticus LeBlanc and Frank Furman in 2017. …  Read more

Furnished Finder

39K
Past Month Searches
+88%
Past Year Change

Furnished Finder is an online marketplace that helps connect people with furnished apartments and houses for rent. The site offers a searchable database of furnished properties from around the world, as well as a blog with tips on furnishing and decorating. Furnished Founder was founded by Brian Page and Aaron H. in 2014. …  Read more

Limehome

6.7K
Past Month Searches
+82%
Past Year Change

Limehome is a hospitality startup launched in 2018 known for its apart-hotels with stylish Scandinavian designs and its fully digital customer journey from booking to invoicing. Its spaces are located throughout Europe and are available for short-term or long-term stays. …  Read more

ServiceTitan

15K
Past Month Searches
+78%
Past Year Change

ServiceTitan is a cloud-based software company that specializes in providing service management software to businesses in the home services industry. ServiceTitan was founded in 2013 by Ara Mahdessian and Vahe Kuzoyan and is headquartered in Glendale, California. …  Read more

VineBrook Homes

10K
Past Month Searches
+55%
Past Year Change

VineBrook Homes is a US-based real estate development company that specializes in the acquisition, renovation, and leasing of single family rental homes. The company also provides professional management and its rental homes offer ample space, great neighborhoods, privacy, and security. …  Read more

Urban Company

72K
Past Month Searches
+53%
Past Year Change

…  Read more

Progress Residential

57K
Past Month Searches
+45%
Past Year Change

Progress Residential is a leading provider of rental homes in the United States. With a portfolio of more than 16,000 homes, the company is focused on delivering high-quality homes and exceptional customer service. Progress Residential was founded by Don Mullen in 2012. …  Read more

Travel Nurse Housing

2.9K
Past Month Searches
+29%
Past Year Change

Travel nurse housing is a term used to describe the various types of housing options available to traveling nurses. These options can include furnished apartments, extended-stay hotels, or short-term rental homes. …  Read more

Vacasa

49K
Past Month Searches
+23%
Past Year Change

Vacasa is a company that provides vacation rental properties all over the world. The company offers a variety of properties, from cabins to villas, and caters to a variety of budgets. Vacasa was founded by Eric Breon and Cliff Johnson in 2009. …  Read more

Barndominium

122K
Past Month Searches
+18%
Past Year Change

A barndominium is a structure that is a mix of a barn and a condominium. The structure is typically a metal barn that has been converted into a living space, and can be used as a primary residence, a guest house, or a studio. …  Read more

Trend Highlight – Wholesaling

Wholesaling is a growing side hustle that is a lower-barrier-to-entry version of brokering real estate deals, and one where the participants are using incredibly scrappy marketing strategies.

 

Putting signs around town that read "buy houses for cash" often get removed by county officials. A talked-about strategy to get around this is to put signs out every Friday night and remove them again every Sunday night, avoiding the times when officials are on-duty.

 

The way it works is straightforward: People sometimes want to offload their real estate quickly and so wholesalers will sign a contract agreeing to buy the property. They'll then take on the burden of finding a buyer who will pay more than they agreed to pay. After they find a buyer, the wholesaler can then reassign the contract to them and pocket the difference. This allows the wholesaler to earn money from the sale without having to invest anything upfront, as the seller doesn't require payment until after the deal closes.

 

This trend has accelerated since the start of the pandemic alongside nearly all other side hustles: people have started small businesses, freelance side projects, and are day-trading are rates far above average.

 

These transactions are a way to unbundle the house-flipping business. Instead of having the same person specialize in finding distressed properties, fixing them up, and then selling them, the wholesaler only handles the initial transaction.

 

It makes sense to separate this, because selling a run-down home is harder than selling a recently-renovated one. Identifying the right property and negotiating with the owner is a distinct skill from actually fixing them home. This model is also popular because it's asset-light: since the buyer doesn't plan to close on the transaction, they don't need as much equity to get started. This makes it an especially appealing model for people who have time but not money.

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