While American consumers are increasingly looking for DIY healthcare solutions, many will also likely have safety concerns about using conventional tape on their mouths at night, fearing they may stop breathing. Companies offering peace of mind can charge a premium — so much so that \\"sleep strips\\" are priced at 20-100x more than paper tape on Amazon, despite the two products being functionally the same.
The trend echoes several other popular healthcare products that originated as DIY tools, including the Theragun and Hypervolt, whose brand-name products can sell for $400 or more, mitigating consumers\' fears of being harmed by a (much cheaper) homemade device.","head":"Why Consumers are Taping Their Mouths Shut at Night","body_links":"The trend of taping one\'s mouth shut at night in order to gain a better sleep and reduce dry mouth, snoring, and throat soreness is gradually making its way to the mainstream, and manufacturers are beginning to cash in with \\"sleep strips\\" which are essentially just branded strips of tape priced at enormous markups.
While American consumers are increasingly looking for DIY healthcare solutions, many will also likely have safety concerns about using conventional tape on their mouths at night, fearing they may stop breathing. Companies offering peace of mind can charge a premium — so much so that \\"sleep strips\\" are priced at 20-100x more than paper tape on Amazon, despite the two products being functionally the same.
The trend echoes several other popular healthcare products that originated as DIY tools, including the Theragun and Hypervolt, whose brand-name products can sell for $400 or more, mitigating consumers\' fears of being harmed by a (much cheaper) homemade device.","replaced_keywords":{}},{"body":"A huge portion of US online sales, at some point, touch 1 of 3 players: either Google’s ads, Facebook’s ads, or Amazon’s marketplace. But all 3 ban CBD, making it challenging for CBD sellers to do basic online marketing.
Although CBD was rising, it peaked in 2019. Today, CBN, a subcomponent of THC, is able to bypass these limitations as it’s not listed as a schedule 1 drug.
While still very early and low volume compared to CBD, CBN is growing at a rapid rate. Searches for CBN gummies grew nearly 3X over the past 12 months and is most commonly used for sleep as a substitute for Melatonin, the supplement consumers spent over a billion dollars on last year.
More broadly, the rise of gummies as a form factor for supplements has a fascinating backstory with roundabout roots: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren’t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.","head":"CBN Gummies are the new CBD Gummies","body_links":"A huge portion of US online sales, at some point, touch 1 of 3 players: either Google’s ads, Facebook’s ads, or Amazon’s marketplace. But all 3 ban CBD, making it challenging for CBD sellers to do basic online marketing.
Although CBD was rising, it peaked in 2019. Today, CBN, a subcomponent of THC, is able to bypass these limitations as it’s not listed as a schedule 1 drug.
While still very early and low volume compared to CBD, CBN is growing at a rapid rate. Searches for CBN gummies grew nearly 3X over the past 12 months and is most commonly used for sleep as a substitute for Melatonin, the supplement consumers spent over a billion dollars on last year.
More broadly, the rise of gummies as a form factor for supplements has a fascinating backstory with roundabout roots: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren’t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.","replaced_keywords":{"CBN Gummies":"CBN gummies"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Learn about the latest sleep trends, from the most popular sleep aids and sleep products to the newest methods for getting a good night\'s rest.","cta_header":""}],"trend":{"slug":"egg-crate-mattress-topper","title":"Egg Crate Mattress Topper","growth":24.73,"ts_raw":[34,30,31,32,37,27,20,17,13,44,28,14,34,24,31,31,18,42,41,37,41,45,36,37,18,37,24,25,22,31,35,18,28,33,55,51,42,48,43,59,32,35,56,35,39,14,17,36,18,29,28,24,37,53,30,36,51,31,21,45,33,34,21,28,40,46,33,40,28,50,31,31,55,43,50,21,37,28,21,11,51,41,47,20,39,28,38,35,35,44,41,40,23,46,34,17,29,38,26,35,30,34,10,34,27,26,24,51,64,56,46,50,52,53,33,39,55,45,54,52,72,51,35,25,53,42,51,59,50,31,44,27,31,22,18,30,49,41,42,40,32,16,30,32,31,41,48,45,35,28,29,11,23,29,37,26,42,52,46,33,53,32,66,50,54,47,28,48,56,46,78,50,53,51,42,50,48,80,37,54,38,40,28,43,35,33,41,65,39,49,30,59,55,46,46,50,27,77,28,38,39,39,33,35,40,38,44,43,43,46,44,65,67,43,66,54,32,99,54,72,48,87,56,73,51,81,72,53,56,62,52,61,47,56,53,49,54,63,74,60,49,40,48,83,51,55,46,59,84,41,66,51,36,54,44,52,62,56,44,47],"volume":5158,"keyword":"egg crate mattress topper","analysis":null,"ts_trend":[24,24,24,24,24,25,26,26,27,27,27,27,27,27,27,27,27,28,27,28,29,30,31,31,33,33,34,35,35,37,37,37,37,36,37,37,37,38,37,38,38,39,38,38,39,38,39,38,37,37,36,36,35,34,34,33,33,33,33,34,33,34,33,33,33,32,31,32,33,33,33,34,33,33,33,34,34,35,35,35,35,35,35,35,36,35,36,36,37,36,37,37,37,36,36,36,37,37,38,38,39,39,39,39,39,39,40,41,41,41,40,40,40,40,40,42,41,42,43,43,42,41,40,41,41,40,40,40,39,38,38,38,38,37,38,38,38,38,38,37,37,37,37,36,37,37,38,38,38,38,38,39,39,39,40,41,41,42,42,42,42,42,42,42,44,44,44,44,44,44,44,44,44,44,46,45,46,45,45,46,46,46,46,45,46,45,46,46,46,46,46,47,47,48,48,49,48,48,49,49,48,49,49,49,50,50,51,51,52,52,52,53,53,54,54,54,54,54,54,53,54,54,55,56,56,57,59,58,58,58,58,58,57,57,57,59,58,59,59,58,59,60,60,62,63,63,63,63,63,63,62,62,61,62,63,64,64,65,65,67],"spotted_at":null,"top_brands":[{"title":"bed bath and beyond egg crate mattress topper","growth":0,"volume":100},{"title":"kmart egg crate mattress topper","growth":100,"volume":20},{"title":"home depot egg crate mattress topper","growth":100,"volume":0},{"title":"ikea egg crate mattress topper","growth":100,"volume":0},{"title":"lucid egg crate mattress topper","growth":100,"volume":0},{"title":"meijer egg crate mattress topper","growth":100,"volume":0},{"title":"zinus egg crate mattress topper","growth":100,"volume":0},{"title":"linenspa egg crate mattress topper","growth":0,"volume":0},{"title":"wayfair egg crate mattress topper","growth":0,"volume":0}],"description":"An egg crate mattress topper is a foam topper that is designed to add extra cushioning and support to a mattress. 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