First Party Data

Updated 

First Party Data

13K
Past Month Searches
+9%
Past Year Change
28K21K14K7K20202021202220232024

How fast is first party data growing in popularity?

Interest in First Party Data grew 9% over the past year, compared to the year before, putting it at a current volume of 13K searches per month, as of last month.

Related Trends

Channel Breakdown

First party data is more commonly discussed on Linkedin than on other social media platforms. This may be because Linkedin is a platform for business professionals, where people are more likely to be interested in discussing data-related topics.