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What is HOP WTR?

HOP WTR is a non-alcoholic sparkling beverage infused with hops, nootropics, and adaptogens designed to provide a relaxing effect. What's fascinating is the introduction of stress-reducing adaptogens and nootropics into mainstream dining culture and how this has surged its popularity.

How fast is HOP WTR growing in popularity?

Interest in HOP WTR grew 89% over the past year, compared to the year before, putting it at a current volume of 1.8K searches per month, as of last month.

Related Trends

Channel Breakdown

HOP WTR content is more popular on Instagram than any other social media platform. This may be due to the visual nature of the drink, which lends itself well to Instagram posts and stories.

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