Since sneakers are both practical and collectible—and since there are some shoes that are right on the border between conspicuous consumption and a financial asset—keeping them in mint condition has become an important part of high-end sneaker ownership. Sneakerheads have been buying crease protectors, which keep shoes looking brand new even if they’re regularly worn. Creases across the toe box are the first visible sign of wear that most shoes develop, and wearing mint-condition high-end sneakers for everyday wear can be an expensive proposition if a few weeks of use makes them look less-than-fresh.
The high value of mint-condition shoes has led to high prices for crease protectors—up to $20 for a single piece of injection-molded plastic. Searches for sneaker shields, crease preventers, and related products like crease spray are also rising, indicating growing interest in the category.","head":"The Growing Popularity of Crease Protectors","body_links":"Sneakers aren’t just footwear; they’re an asset class. Two different sneaker exchanges, GOAT and StockX, have collectively raised almost $500m in venture capital funding to create markets for collectible shows, while Rally and Otis sell shares of collectibles, including shoes. The overall market is $2B annually in the US and $6B worldwide.
Since sneakers are both practical and collectible—and since there are some shoes that are right on the border between conspicuous consumption and a financial asset—keeping them in mint condition has become an important part of high-end sneaker ownership. Sneakerheads have been buying crease protectors, which keep shoes looking brand new even if they’re regularly worn. Creases across the toe box are the first visible sign of wear that most shoes develop, and wearing mint-condition high-end sneakers for everyday wear can be an expensive proposition if a few weeks of use makes them look less-than-fresh.
The high value of mint-condition shoes has led to high prices for crease protectors—up to $20 for a single piece of injection-molded plastic. 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