Makeup Cleansing Balm

Makeup Cleansing Balm

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What is a makeup cleansing balm?

A makeup cleansing balm is a type of facial cleanser that is meant to remove all traces of makeup from the skin. The balm is typically made with oils and waxes that help to break down the makeup and emulsify it so that it can be rinsed away.

How fast is makeup cleansing balm growing in popularity?

Interest in Makeup Cleansing Balm grew 58% over the past year, compared to the year before, putting it at a current volume of 5.1K searches per month, as of last month.

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Channel Breakdown

The majority of conversation around makeup cleansing balm is happening on TikTok, where people are more likely to be trying out the product and sharing their experiences.