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What is MyPayNow?

MyPayNow is an Australian financial services company that offers a platform for on-demand pay. The app allows employees to access up to a quarter of their pay early, each pay cycle. The platform also uses AI to perform quick and seamless assessment with no employer contact.

How fast is MyPayNow growing in popularity?

Interest in MyPayNow grew 11% over the past year, compared to the year before, putting it at a current volume of 3.1K searches per month, as of last month.

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Channel Breakdown

MyPayNow is most popular on Facebook, where users are already talking about their finances.