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What is NayaPay?

NayaPay is a Pakistan-based fintech startup that offers a digital wallet app, Visa debit card, and virtual card. The platform allows for person-to-person, merchant-to-merchant, and merchant-to-consumer payments.

How fast is NayaPay growing in popularity?

Interest in NayaPay grew 695% over the past year, compared to the year before, putting it at a current volume of 10K searches per month, as of last month.

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Channel Breakdown

NayaPay is talked about predominantly on Facebook, where users are already talking mostly about financial and spending matters.