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What is Novelship?

Novelship is a Singapore-based online marketplace for authentic, limited-edition sneakers, apparel, and other collectibles. Brands featured on the platform include Nike, Bearbrick, Air Jordan, Converse, Balenciaga, and more.

How fast is Novelship growing in popularity?

Interest in Novelship grew 31% over the past year, compared to the year before, putting it at a current volume of 5.1K searches per month, as of last month.

Related Trends

Channel Breakdown

Novelship content is most popular on TikTok, where users are sharing videos about their collectible sneakers and apparel. This may be due in part to the app's younger demographic who are more likely to collect these types of products.