Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","head":"The Rise of Lash Fans","body_links":"A look at Alibaba shows an interesting trend: Because the supply chain and tooling for many of the components is similar for lash fans and other fan products, many overseas manufacturers simply pivoted their resources and started pitching their new lash fans to an entirely new audience of beauty salons and aficionados.
Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","replaced_keywords":{"Lash Fan":"lash fans","Massage Gun":"massage guns"}},{"body":"Mascara sales are declining as younger brands that cannot climb over the high hurdle to produce the product are launching overlapping products in an attempt to get their share of the global eyelash market.
At $8.1B in 2017 sales, the mascara category is the largest in beauty and represents 4% of spend. Despite the huge opportunity, R&D to create mascara is extremely expensive and time consuming, well beyond the capability of new companies. Glossier took 3.5 years to launch their mascara product, taking 248 formulations to get it right. Even Kylie Cosmetics, one of the fastest growing beauty brands in history, took four years to launch their first mascara product.
Rather than avoiding eyelashes altogether, younger brands are pushing products like lash lifts, lash tinting, and the better-known lash extensions.
With lash lifts, the eyelashes are set curled up for 10 minutes. The glue is then removed and the eyelashes stay bent upward for up to 6 weeks, removing the friction for consumers who would otherwise apply mascara every day as part of their morning routine. They also can achieve a natural look by avoiding product in their eyelashes.
As with any industry, changes in consumer behavior create new product opportunities - searches for \\"oil free mascara\\" (compatible with lash extensions) are also gradually growing.","head":"The Massive Lash Industry & The Rise of Lash Lifts","body_links":"Mascara sales are declining as younger brands that cannot climb over the high hurdle to produce the product are launching overlapping products in an attempt to get their share of the global eyelash market.
At $8.1B in 2017 sales, the mascara category is the largest in beauty and represents 4% of spend. Despite the huge opportunity, R&D to create mascara is extremely expensive and time consuming, well beyond the capability of new companies. Glossier took 3.5 years to launch their mascara product, taking 248 formulations to get it right. Even Kylie Cosmetics, one of the fastest growing beauty brands in history, took four years to launch their first mascara product.
Rather than avoiding eyelashes altogether, younger brands are pushing products like lash lifts, lash tinting, and the better-known lash extensions.
With lash lifts, the eyelashes are set curled up for 10 minutes. The glue is then removed and the eyelashes stay bent upward for up to 6 weeks, removing the friction for consumers who would otherwise apply mascara every day as part of their morning routine. They also can achieve a natural look by avoiding product in their eyelashes.
As with any industry, changes in consumer behavior create new product opportunities - searches for \\"oil free mascara\\" (compatible with lash extensions) are also gradually growing.","replaced_keywords":{"Lash Lift":"lash lifts"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Explore the current trends in the cosmetics and makeup category including everything from the latest looks to the equipment and consumables.","cta_header":"See all the Makeup & Cosmetics Trends"}],"trend":{"slug":"ombre-brows","title":"Ombre Brows","growth":22.44,"ts_raw":[4,6,7,5,3,10,7,10,6,5,5,4,7,8,12,8,12,12,9,5,11,8,11,12,6,9,9,4,4,4,9,15,9,8,10,15,11,12,9,12,12,12,14,12,17,15,16,16,12,19,15,14,17,12,17,17,13,16,16,17,21,24,15,19,22,15,23,18,21,16,22,31,21,28,25,19,15,24,19,20,16,18,22,26,35,31,33,25,31,33,37,27,24,38,40,30,41,38,34,42,31,35,37,35,34,28,41,32,33,34,39,33,35,56,44,32,32,34,36,34,38,41,33,37,31,28,53,36,44,39,28,41,31,40,34,39,46,42,48,57,47,62,58,53,49,22,15,17,16,17,15,18,20,30,38,45,36,40,46,48,42,51,57,58,49,55,50,57,46,51,58,61,52,44,66,60,61,57,52,51,54,49,47,47,50,42,46,41,49,60,60,51,66,45,62,66,81,63,72,64,69,76,78,88,74,71,80,69,81,72,63,79,68,69,70,74,63,69,60,67,56,61,56,61,64,63,65,62,73,61,72,62,75,60,64,56,68,45,55,76,73,72,76,85,75,74,92,78,99,77,83,73,81,78,74,83,70,73,62,66],"volume":21128,"keyword":"ombre brows","analysis":null,"ts_trend":[6,6,6,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,9,9,9,9,9,10,10,10,10,10,10,11,11,11,11,11,12,12,12,12,13,13,13,13,14,14,14,14,15,15,16,16,16,16,17,17,17,17,18,18,18,18,18,19,19,20,20,20,21,21,22,22,23,23,24,24,24,25,25,26,26,27,28,28,29,29,30,30,31,31,32,32,32,33,33,33,33,33,33,34,35,35,35,35,36,36,36,36,36,35,35,35,35,35,36,36,36,37,37,38,38,38,39,39,40,40,40,41,41,42,42,42,41,40,40,39,38,38,37,37,36,36,36,36,36,36,36,36,37,37,37,37,37,37,37,37,38,39,40,41,43,45,46,48,49,50,51,51,52,52,54,54,54,54,54,54,54,54,55,54,55,55,56,56,57,58,58,59,60,61,62,62,63,64,65,65,65,66,66,67,68,68,68,69,69,70,70,70,69,69,69,68,68,67,67,66,65,65,65,65,65,65,66,66,66,66,66,66,67,67,68,68,69,69,70,71,72,73,73,74,74,75,76,76,75,75,75,75,74,75,75,76,76,76,76,76,77,78,77],"spotted_at":null,"top_brands":[],"description":"Ombre Brows is a makeup trend where the eyebrows are gradually darkened from the inner to the outer edge. 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