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What are solid starts?
Solid Starts is a content platform on how to introduce real food to babies - a trend that's called baby-led weaning. The site has helpful guides and a large food database of appropriate food for babies at certain ages. It also has an app that helps parents introduce real food to babies.
How fast are solid starts growing in popularity?
Interest in Solid Starts grew 52% over the past year, compared to the year before, putting it at a current volume of 27K searches per month, as of last month.
Solid Starts content is most popular on TikTok, where users are more likely to be looking for creative and entertaining content to watch on the topic of baby food.