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What is Squishmallows?

Squishmallows is a brand of plush toys that are super soft and have marshmallow-like texture. The plushies come in a variety of sizes from small to extra large and with over 1000 character designs that customers can choose from.

How fast is Squishmallows growing in popularity?

Interest in Squishmallows grew 20% over the past year, compared to the year before, putting it at a current volume of 275K searches per month, as of last month.

Related Trends

Channel Breakdown

Squishmallows content is predominantly consumed on TikTok where the brand's content revolves around plush toys. This is likely due to the visual and tactile experience of the brand's product which makes the content more suitable for creative short videos on the platform.