Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","head":"The Rise of Wing Foiling: A New Sport","body_links":"Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","replaced_keywords":{"Pickleball":"Pickleball","Wing Foiling":"Wing foiling"}},{"body":"In the 1880s, people used wheeled shacks called \\"bathing machines\\" to give themselves a private enclosure at the beach. Now there\'s a more compact option: the changing robe, also known as the surf poncho.
As the latter name makes clear, these were originally pioneered by surfers. A pain point often faced by surfers is getting changed in the parking lot or on the beach. Surf ponchos act as a towel, wind-braker, and privacy shield while getting into and out a wetsuit.
Social media can help to dampen the otherwise turbulent ride of selling highly seasonal products like swimwear. On Instagram, summer is year-round: since winter in the Northern Hemisphere is summer in the Southern, posts from Australia, Africa, and South America infiltrate new feeds while the US is in winter, which makes summer gear easier to market for holiday purchases.
This outfit has a paradoxical relationship with privacy: changing robes are often brightly colored, and they\'re a large, attention-grabbing garment. Since they’re so visible, they end up promoting the product in person and online merely by being a high-visibility billboard for the changing robe concept. So they create an oasis of privacy even though they grab people\'s attention—and a marketing channel, too.","head":"Why Changing Robes Are So Popular","body_links":"In the 1880s, people used wheeled shacks called \\"bathing machines\\" to give themselves a private enclosure at the beach. Now there\'s a more compact option: the changing robe, also known as the surf poncho.
As the latter name makes clear, these were originally pioneered by surfers. A pain point often faced by surfers is getting changed in the parking lot or on the beach. Surf ponchos act as a towel, wind-braker, and privacy shield while getting into and out a wetsuit.
Social media can help to dampen the otherwise turbulent ride of selling highly seasonal products like swimwear. On Instagram, summer is year-round: since winter in the Northern Hemisphere is summer in the Southern, posts from Australia, Africa, and South America infiltrate new feeds while the US is in winter, which makes summer gear easier to market for holiday purchases.
This outfit has a paradoxical relationship with privacy: changing robes are often brightly colored, and they\'re a large, attention-grabbing garment. Since they’re so visible, they end up promoting the product in person and online merely by being a high-visibility billboard for the changing robe concept. So they create an oasis of privacy even though they grab people\'s attention—and a marketing channel, too.","replaced_keywords":{"Changing Robe":"changing robe"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"See what\'s trending in the sports and outdoors industry, from the latest gear and equipment to entirely new and unique sports.","cta_header":""}],"trend":{"slug":"grip-socks","title":"Grip Socks","growth":54.36,"ts_raw":[16,16,14,17,14,18,14,17,23,18,15,17,19,23,20,22,21,16,26,22,18,22,28,26,24,27,29,31,26,25,31,31,27,21,21,23,23,21,27,20,20,18,19,25,25,19,19,22,20,18,21,22,20,16,19,21,22,22,24,25,25,25,24,22,27,28,20,20,22,18,22,26,22,21,34,28,30,30,29,34,27,25,30,32,29,26,28,28,28,27,29,24,24,23,22,19,23,18,26,22,19,25,18,23,24,21,25,25,24,27,26,31,28,19,35,29,30,29,27,26,28,30,33,34,28,37,36,38,43,38,45,38,37,31,35,34,32,35,33,32,33,37,32,34,27,15,14,15,13,17,21,23,22,22,20,25,21,26,26,25,22,19,33,32,27,37,34,43,39,37,45,42,33,39,37,38,44,39,34,34,40,52,53,51,48,35,35,32,34,34,38,35,30,42,39,40,36,38,37,37,40,39,37,41,38,41,47,40,37,36,43,34,43,41,45,44,51,46,56,51,43,58,50,50,51,58,42,50,52,57,58,62,68,83,99,88,73,64,58,51,57,56,59,62,63,66,55,52,62,57,63,67,65,62,58,69,69,56,66,50],"volume":35532,"keyword":"grip socks","analysis":null,"ts_trend":[18,18,19,19,19,19,19,19,19,19,20,19,19,20,20,20,20,20,20,21,21,21,21,21,21,22,22,22,22,22,23,23,23,23,23,23,23,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,25,25,24,24,24,24,24,23,23,23,24,23,23,23,23,23,23,23,23,23,23,23,23,24,24,24,24,24,24,25,25,25,25,25,26,25,26,26,26,26,26,26,27,27,27,27,27,27,27,27,27,27,27,27,27,27,28,28,28,28,28,29,29,29,29,29,29,29,29,29,29,29,30,30,30,30,30,30,31,31,31,30,30,29,29,29,28,28,28,28,28,27,28,28,28,27,27,27,27,27,27,27,28,28,28,28,29,30,31,31,32,33,33,33,33,34,34,34,34,35,35,35,35,35,35,36,35,35,35,35,36,35,36,36,36,37,37,37,38,39,39,40,41,41,41,42,42,43,44,44,45,45,46,46,47,47,47,48,48,48,48,48,48,48,49,49,49,49,49,50,51,51,52,52,52,52,53,53,53,54,54,55,55,55,56,57,58,60,61,62,63,64,65,66,65,65,65,65,66,66,68,68,69,70,71,71,72,73],"spotted_at":null,"top_brands":[{"title":"nike grip socks","growth":25,"volume":100},{"title":"tavi noir grip socks","growth":100,"volume":30},{"title":"falke grip socks","growth":30,"volume":13},{"title":"adidas grip socks","growth":28,"volume":11},{"title":"lululemon grip socks","growth":42,"volume":11},{"title":"club pilates grip socks","growth":40,"volume":7},{"title":"cotton on grip socks","growth":46,"volume":6},{"title":"trusox grip socks","growth":74,"volume":6},{"title":"under armour grip socks","growth":40,"volume":3},{"title":"decathlon grip socks","growth":0,"volume":1},{"title":"sports direct grip socks","growth":30,"volume":1},{"title":"umbro grip socks","growth":100,"volume":1},{"title":"uniqlo grip socks","growth":43,"volume":1},{"title":"injinji grip socks","growth":30,"volume":0},{"title":"under armor grip socks","growth":0,"volume":0}],"description":"Grip socks are socks that are designed to improve traction and prevent slipping. 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