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What is hairball control?
Hairball control is a term used for a variety of products and strategies that are meant to reduce the amount of hair that is swallowed by cats. The products can come in the form of a food additive, a brush, or a spray, and are designed to reduce the amount of hair that is shed, or help improve the digestive system.
How fast are hairball control products growing in popularity?
Interest in Hairball Control grew 28% over the past year, compared to the year before, putting it at a current volume of 5.5K searches per month, as of last month.
Given that hairball control content is more popular on TikTok than on any other social media platform, it seems that this content is more likely to be shared and engaged with on more lighthearted and playful channels.