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What is a hydrating concealer?
A hydrating concealer is a type of concealer that is designed to hydrate the skin while hiding blemishes and dark circles. The concealer is typically made with ingredients like hyaluronic acid and vitamin B5 that help to nourish and hydrate the skin.
How fast is the hydrating concealer growing in popularity?
Interest in Hydrating Concealer grew 40% over the past year, compared to the year before, putting it at a current volume of 12K searches per month, as of last month.
Given that hydrating concealer is a relatively new product category, it makes sense that the content is being consumed more on TikTok, where users are more likely to be early adopters of new makeup products.