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What is a makeup fixer?
A makeup fixer is a product that is meant to be used after makeup is applied in order to set the makeup and prolong its wear. The fixer is often a spray that helps to keep the makeup from smudging or fading.
How fast are makeup fixers growing in popularity?
Interest in Makeup Fixer grew 51% over the past year, compared to the year before, putting it at a current volume of 11K searches per month, as of last month.
Makeup fixer content is most popular on TikTok, where users share short videos about the product - offering quick tips and tricks that viewers can easily follow.