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What is Oofos?

Oofos is a footwear brand that offers shoes designed for recovery. The shoes are made with a foam sole that is said to be beneficial in relieving pain and swelling. The shoes are also said to be helpful in promoting better circulation and faster muscle recovery.

How fast is Oofos growing in popularity?

Interest in Oofos grew 92% over the past year, compared to the year before, putting it at a current volume of 68K searches per month, as of last month.

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Channel Breakdown

Oofos is talked about mostly on YouTube and Instagram, where users are likely sharing images and videos of their experiences using the shoes.