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What is a period swimwear?
Period swimwear is swimwear that is designed to be worn during menstruation. The swimwear typically features a built-in pad or liner that can absorb blood and other fluids. The swimwear is meant to be comfortable and convenient for women who want to swim or exercise during their period.
How fast is period swimwear growing in popularity?
Interest in Period Swimwear grew 47% over the past year, compared to the year before, putting it at a current volume of 7.1K searches per month, as of last month.
Period swimwear is most popular on TikTok, where users are looking for information and video reviews on the latest swimwear trends.