What is a Russian manicure?
The Russian Manicure is a type of nail art that is characterized by using a matte top coat over a glossy nail polish. The look was made popular by Russian social media stars, and has since gained popularity in other parts of the world.
How fast is the Russian manicure growing in popularity?
Interest in Russian Manicure grew 52% over the past year, compared to the year before, putting it at a current volume of 23K searches per month, as of last month.
Russian manicure is more popular on TikTok than any other social media platform. This could be due to the fact that TikTok is a more visual platform than most others, and nails are a popular topic of content on the app.