Unlike many other sports, pickleball – a mashup of badminton, tennis, and ping pong – doesn\'t give much of an edge to age or experience. It also takes far less time to play a full match than with other sports, so couples will schedule regular pickleball dates as a way to establish friendships within a community.
As pickleball grows in popularity among the 60+ demographic, retirement homes are flocking to add the sport to their offerings and highlight it in their advertisements.
While the volume is low for such long-tail keywords, searches like \\"pickleball retirement community\\" have as high as $10 CPCs on Google, meaning that retirement homes are paying up to $10 for every click they get on their ads shown to users in Google search results. Because the elderly don\'t switch retirement homes as frequently as younger generations switch housing, the retirement homes are willing to spend more on acquiring those customers.","head":"The Rise of Pickleball - The Fastest Growing Sport","body_links":"Pickleball, the fastest growing sport in the U.S., is most popular among a surprising demographic: the elderly.
Unlike many other sports, pickleball – a mashup of badminton, tennis, and ping pong – doesn\'t give much of an edge to age or experience. It also takes far less time to play a full match than with other sports, so couples will schedule regular pickleball dates as a way to establish friendships within a community.
As pickleball grows in popularity among the 60+ demographic, retirement homes are flocking to add the sport to their offerings and highlight it in their advertisements.
While the volume is low for such long-tail keywords, searches like \\"pickleball retirement community\\" have as high as $10 CPCs on Google, meaning that retirement homes are paying up to $10 for every click they get on their ads shown to users in Google search results. Because the elderly don\'t switch retirement homes as frequently as younger generations switch housing, the retirement homes are willing to spend more on acquiring those customers.","replaced_keywords":{"Pickleball":"Pickleball"}},{"body":"Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","head":"Wing Foiling: A New Sport","body_links":"Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","replaced_keywords":{"Pickleball":"Pickleball","Wing Foiling":"Wing foiling"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"From the latest workouts to trending workout equipment, discover the latest fitness trends.","cta_header":"See all the Fitness Trends"},{"desc":"The top Sports & Outdoors Trends of 2022 including everything from Hooded Beach Towel to Pickleball Paddle","name":"Sports & Outdoors","slug":"sports-outdoors-trends","title":"Sports & Outdoors Trends","trends":["Hooded Beach Towel","Pickleball Paddle","Changing Robe","Wing Foiling","SBD Belt","Foil Board","Hand Grip Strengthener","Fliteboard","Grip Socks","Barbell Pad","Squat Belt","Backpack Cooler","Fat Tire Ebike","Ebike Rack","Flare Yoga Pants","Wide Leg Sweatpants","Smokeless Fire Pit","Electric Moped","Composite Toe Shoes","Pickleball Shoes","Cargo Joggers","Padel Racket","Kneeling Pad","Ebike Lock"],"insights":[{"body":"Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","head":"The Rise of Wing Foiling: A New Sport","body_links":"Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","replaced_keywords":{"Pickleball":"Pickleball","Wing Foiling":"Wing foiling"}},{"body":"In the 1880s, people used wheeled shacks called \\"bathing machines\\" to give themselves a private enclosure at the beach. Now there\'s a more compact option: the changing robe, also known as the surf poncho.
As the latter name makes clear, these were originally pioneered by surfers. A pain point often faced by surfers is getting changed in the parking lot or on the beach. Surf ponchos act as a towel, wind-braker, and privacy shield while getting into and out a wetsuit.
Social media can help to dampen the otherwise turbulent ride of selling highly seasonal products like swimwear. On Instagram, summer is year-round: since winter in the Northern Hemisphere is summer in the Southern, posts from Australia, Africa, and South America infiltrate new feeds while the US is in winter, which makes summer gear easier to market for holiday purchases.
This outfit has a paradoxical relationship with privacy: changing robes are often brightly colored, and they\'re a large, attention-grabbing garment. Since they’re so visible, they end up promoting the product in person and online merely by being a high-visibility billboard for the changing robe concept. So they create an oasis of privacy even though they grab people\'s attention—and a marketing channel, too.","head":"Why Changing Robes Are So Popular","body_links":"In the 1880s, people used wheeled shacks called \\"bathing machines\\" to give themselves a private enclosure at the beach. Now there\'s a more compact option: the changing robe, also known as the surf poncho.
As the latter name makes clear, these were originally pioneered by surfers. A pain point often faced by surfers is getting changed in the parking lot or on the beach. Surf ponchos act as a towel, wind-braker, and privacy shield while getting into and out a wetsuit.
Social media can help to dampen the otherwise turbulent ride of selling highly seasonal products like swimwear. On Instagram, summer is year-round: since winter in the Northern Hemisphere is summer in the Southern, posts from Australia, Africa, and South America infiltrate new feeds while the US is in winter, which makes summer gear easier to market for holiday purchases.
This outfit has a paradoxical relationship with privacy: changing robes are often brightly colored, and they\'re a large, attention-grabbing garment. Since they’re so visible, they end up promoting the product in person and online merely by being a high-visibility billboard for the changing robe concept. So they create an oasis of privacy even though they grab people\'s attention—and a marketing channel, too.","replaced_keywords":{"Changing Robe":"changing robe"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"See what\'s trending in the sports and outdoors industry, from the latest gear and equipment to entirely new and unique sports.","cta_header":""}],"trend":{"slug":"wing-foiling","title":"Wing Foiling","growth":82.81,"ts_raw":[0,0,0,6,0,0,0,0,0,3,0,0,0,0,0,0,0,0,0,0,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,0,0,0,0,0,0,0,3,0,4,0,0,0,0,0,2,2,3,0,0,0,0,0,0,0,0,0,0,0,0,2,0,2,0,6,0,0,0,0,0,0,0,4,0,0,0,0,0,0,0,0,0,0,0,4,0,0,4,3,0,0,2,0,0,0,0,0,4,3,0,6,5,6,0,10,4,10,0,4,4,5,21,3,8,8,3,0,17,16,8,0,7,4,7,7,0,7,0,14,8,8,2,8,6,3,2,6,4,21,3,24,15,12,15,25,27,47,12,28,19,14,27,35,35,26,20,35,39,26,14,10,16,24,10,20,26,17,19,9,20,47,34,21,26,22,33,27,41,35,50,32,20,35,39,40,13,33,38,22,41,13,62,38,44,45,55,79,43,66,40,69,54,83,41,63,39,30,40,34,48,43,59,36,43,52,31,47,37,29,24,19,50,27,40,24,65,35,61,72,34,32,16,51,67,34,41,42,61,34,96],"volume":4548,"keyword":"wing foiling","analysis":null,"ts_trend":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,2,2,2,2,2,3,3,3,3,4,4,4,4,4,5,5,5,5,5,6,6,6,6,6,7,7,7,7,7,7,7,8,8,9,9,10,11,11,12,13,13,14,15,15,16,17,17,18,19,20,20,20,21,22,22,22,23,23,23,23,23,23,23,24,24,24,25,25,26,27,29,29,29,30,31,32,32,34,35,36,38,38,40,41,43,44,46,48,49,50,51,53,54,56,56,56,55,54,55,54,54,53,56,55,55,56,55,56,54,53,52,51,50,49,48,47,48,47,47,45,45,45,44,46,47,48,49,49,50,51,51,51,52,51,52,53,54,55,56,58,59,60,59,60],"spotted_at":1640995200,"top_brands":[],"description":"Wing foiling is a water sport that involves using a wing-shaped foil to ride the waves. 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