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What is ZEEKR?
ZEEKR is a high-end electric vehicle (EV) brand launched in 2021 and is owned by Geely Automobile Holdings. The brand is targeting a fast-growing Chinese demand of premium EVs, especially among Gen Z - where the brand got its name from combining the letter Z (for Gen Z) and the word "geek".
How fast is ZEEKR growing in popularity?
Interest in ZEEKR grew 230% over the past year, compared to the year before, putting it at a current volume of 20K searches per month, as of last month.
ZEEKR is talked about predominantly on YouTube, where users are sharing videos and reviews about the electric car.