What is Zego?
Zego is a leading UK-based insurtech startup that offers comprehensive motor vehicle insurance for fleets and for drivers. The company offers flexible policies from pay-as-you-go to short-term and annual policies. The company is also known for providing micromobility insurance for e-scooters and e-bikes.
How fast is Zego growing in popularity?
Interest in Zego grew 9% over the past year, compared to the year before, putting it at a current volume of 30K searches per month, as of last month.
Given that Zego is a new and novel insurance concept, it is not surprising that it is most popular on channels like TikTok, where users are younger and are more willing to try out new products.