What are hazy IPAs?
Hazy IPAs are a newer style of IPA that is cloudy or murky in appearance. The beer is made with a large amount of wheat and is often served unfiltered. The flavor is typically fruity and juicy with a moderate bitterness.
How fast are they growing in popularity?
Interest in Hazy IPA grew 6% over the past year, compared to the year before, putting it at a current volume of 19K searches per month, as of last month.
Hazy IPAs are talked about most on Instagram, a platform with a primarily visual focus, where users are likely to share images and videos of their favorite drinks.