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What is isotretinoin?
Isotretinoin is a medication that is used to treat severe cases of acne. It is a retinoid, meaning it is derived from vitamin A, and it works by reducing the amount of sebum produced by the sebaceous glands.
How fast is isotretinoin growing in popularity?
Interest in Isotretinoin grew 15% over the past year, compared to the year before, putting it at a current volume of 70K searches per month, as of last month.
Isotretinoin is talked about predominantly on TikTok, where users are already talking mostly about skincare medication.