This trend is part of our Past Alcohol Trends collection, as it’s no longer trending.


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What is mezcal?

Mezcal is a type of agave liquor that is made in Mexico. It is often compared to tequila, but is said to have a smokier flavor. Mezcal is often served with a worm in the bottle, though this is not a requirement.

How fast is mezcal growing in popularity?

Interest in Mezcal grew -3% over the past year, compared to the year before, putting it at a current volume of 248K searches per month, as of last month.

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Channel Breakdown

Mezcal is talked about more on TikTok and Instagram, where users are sharing pictures and short videos of their experiences with the drink, than on other platforms.

Top Searches Related to Mezcal

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Top Questions about Mezcal

  • how to drink mezcal?
  • how mezcal is made?
  • how to make mezcal?
  • is mezcal a type of tequila?
  • is mezcal gluten free?
  • is mezcal smoky?
  • is mezcal stronger than tequila?
  • is mezcal the same as tequila?
  • what is the best mezcal?
  • are mezcal and tequila the same?
  • are mezcal and tequila the same thing?
  • can mezcal be made in the us?
  • can mezcal be made outside of mexico?
  • how much is a bottle of mezcal?
  • how to mix mezcal?