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What is mezcal?

Mezcal is a type of agave liquor that is made in Mexico. It is often compared to tequila, but is said to have a smokier flavor. Mezcal is often served with a worm in the bottle, though this is not a requirement.

How fast is mezcal growing in popularity?

Interest in Mezcal grew 6% over the past year, compared to the year before, putting it at a current volume of 314K searches per month, as of last month.

Related Trends

Channel Breakdown

Mezcal is talked about more on TikTok and Instagram, where users are sharing pictures and short videos of their experiences with the drink, than on other platforms.

Top Searches Related to Mezcal

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Top Questions about Mezcal

  • how to drink mezcal?
  • is mezcal a type of tequila?
  • how to make mezcal?
  • is mezcal smoky?
  • is mezcal stronger than tequila?
  • is mezcal gluten free?
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  • why mezcal has a worm?
  • is mezcal good for you?
  • which mezcal has the worm?
  • can mezcal be made in the us?
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  • can mezcal be made outside of mexico?