TikTok Ideas for Brands

In total, searches on TikTok related to brands reached 792,000 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of December 2022, views for 'brands', 'brand', and 'branding' total to 7.7 billion.


1. Answer the most-searched questions about brands on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
What brands to buy?500+
What brands test on animals?500+
What brands are in style?500+
What brands say about you?500+
What brands to collab with?500+
What brands to wear?500+
What brands to reach out to?500+
When brands reach out to you?500+
When brands ask for your rate?500+
When brands want your content?500+
When brands don't understand ugc?500+
When brands dont pay for content?500+
Where brands buy their products?500+
Where brands get their fabrics?500+
Why brands need ugc?500+
Why brands need web 3?500+
Why brands need content?500+
Why brands should be on tiktok?500+
Should brands pay you before you post?500+
Should brands sell online?500+
Should brands credit creators?500+
Will brands reach out to me?500+
Will brands see my dms?500+
Are brands on tiktok a scam?500+
Are brands still going to collab?500+
Are brands paying influencers late?500+
Which brands test on animals?500+
Which brands to reach out to insta?500+
Which brands animal test?500+
Which brands use ugc?500+
Which brands ask for collab?500+
Can brands send to po boxes?500+
Can brands use popular sounds?500+
Can brands collaborate together?500+

See the full list here

2. Make local content about brands. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
Brands in french?500+
Brands in russia?500+
Brands in mexico be like?500+

See the full list here

3. A day in the life of a brand owner

Share a day in the life of a brand owner: from coming up with ideas and planning marketing strategies to launching products and using digital platforms to reach customers. Show potential entrepreneurs what it’s really like to own and operate a brand. It could help viewers gain insight into the hard work and dedication it takes to build a successful brand, and it might just inspire them to build their own brand.

4. Unboxing videos

Unboxing videos are always popular. People love watching videos of people unboxing and reviewing the latest tech gadgets, beauty products, and other items. It's a great way to introduce new products to viewers and give them a sneak peek of what they can expect when they purchase an item from your brand. Plus, it's fun to watch!

5. Document the making of a product

Document the entire process of making a product. Show the journey from raw materials to the finished product. This can give people an inside look into the process and help them appreciate the craftsmanship and skill that goes into making a product. It can also help people understand the value of the product and why it’s worth investing in.

6. “How to” videos

"How to" videos are a great way to teach viewers something new. They can focus on anything from how to use your brand's products for certain applications, to more practical tips like how to build a website or start a business. These types of videos are incredibly popular and can provide a lot of value to viewers.

7. Collaborations with popular TikTok influencers

Collaborating with popular TikTok influencers is a great way to boost your reach and engagement. Showcase the process of working with influencers on a project, from the initial planning stages to the final product. It's also a great way to demonstrate the power of influencer marketing and demonstrate how influencers can help businesses reach their goals.

8. New product releases

Showcase the latest products from your brand in a fun and engaging video. This is a great way to introduce or promote products and generate excitement and interest. You can also use the video to provide product details, features, and benefits, and even offer discounts and promotions.

9. User-generated content

User-generated content is a great way to show real people using and enjoying your product or service. It's a great way to engage with your audience and get them to share their experiences with your brand. This kind of content also adds a personal touch to your business and helps build trust with potential customers.

See fascinating trends 
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