TikTok Ideas for Real Estate Agents

In total, searches on TikTok related to real estate agents reached 15,000 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of December 2022, views for 'real estate agents', 'real estate agent', and 'realtor' total to 6.1 billion.


1. Answer the most-searched questions about real estate agents on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
What real estate agents do?500+
What real estate agents do daily?500+
What real estate agents need help with?500+
What real estate agents do when they get a seller?500+
Why real estate agents are useless?500+
Why real estate agents quit?500+
Why real estate agents have to join a realtor association?500+
Should real estate agents go to college?500+
Will real estate agents always be needed?500+
Will real estate agents make money in 2027?500+
Are real estate agents rich?500+
Are real estate agents more likely to cheat?500+
Are real estate agents able to travel?500+
Are real estate agents even needed?500+
Are real estate agents happy?500+
Is real estate agents in demand?500+
Can real estate agents work from home?500+
Can real estate agents rent apartments during recessions?500+
Can real estate agents get rich?500+
Can real estate agents look you up?500+
Can real estate agents have social media?500+

See the full list here

2. Make local content about Real Estate Agents. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
Real estate agents in california?500+
Real estate agents in los angeles?500+
Real estate agents in south africa?500+
Real estate agents in nc?500+
Real estate agents in illinois?500+
Real estate agents in alabama?500+
Real estate agents in dallas texas?500+
Real estate agents in mexico?500+
Real estate agents in reno?500+
Real estate agents in texas?500+
Real estate agents near me?500+
Real estate agents near norwood nc?500+
Real estate agents near mount gilead?500+

See the full list here

3. A day in the life of a real estate agent

Share a day in the life of a real estate agent: from meeting with clients, to showing properties, to negotiating deals and managing paperwork. It could show how they manage their time between prospecting, marketing, and showing properties, as well as how they stay organized and handle paperwork. It’s a great way to give people an inside look into the profession and inspire them to pursue a career in real estate.

4. What to expect when buying a home

Buying a home is a big and often overwhelming process, and having a video to walk potential buyers through the process can be very helpful. From getting pre-approved for a loan to finding the right property to making an offer and closing the deal, this video could provide valuable information and resources to first-time home buyers.

5. Real estate market updates

Help your viewers stay on top of the latest trends in the real estate market and position yourself as a thought leader in the real estate space. You can discuss recent trends and various factors that influence the real estate market. Share weekly or monthly updates on vital market information like current listings and changes in home prices, interest rates, and other trends.

6. Share your favorite properties that you’ve sold

Share a selection of the most interesting and unique properties that you've sold, and tell the story of each one. This is one of the best ways to show off your expertise and success as a real estate agent! You can share the details to your viewers on why you chose each property, why it made a great sale, and what you enjoyed most about the process. This type of video shows potential clients what you're truly capable of, and it might even help you attract more business.

7. Real estate industry secrets

Share insider knowledge about the real estate industry by covering topics such as how to get the best price for a home, what to look for when viewing a property, and tips for negotiating with potential buyers and sellers. Do content collabs with well-known real estate agents and other influential industry professionals who can share their valuable insights and advice.

8. House tours

House tours can show viewers different styles of homes, from sleek and modern to cozy and traditional. It's a great way to get people inspired to spruce up their own homes, or just appreciate the beauty of different architectural styles. Plus, viewers can learn a few design hacks and creative ideas for decorating their own space before putting it out on the market for selling. Point out the different features and amenities of each property. It can also help potential buyers get a better feel for a property before they schedule a viewing.

9. Benefits of working with a real estate agent

Many people don't understand the full value of working with a real estate agent - some may even avoid real estate agents at all costs! Highlight the benefits of working with an expert, such as the ability to access the MLS, saving time and money, and having someone who can handle the complexities of the process. Give a contrasting view of the difference between people working with an agent versus those who do it by themselves. It could also cover topics such as navigating the real estate market, having an experienced negotiator on your side, and the importance of having someone who can advise you on the entire process.

See fascinating trends 
before they go mainstream