TikTok Ideas for Small Businesses

In total, searches on TikTok related to small businesses reached 912,000 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of December 2022, views for 'small businesses', 'local business', and 'smb' total to 1.4 billion.


1. Answer the most-searched questions about small businesses on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
What small businesses to start?500+
What small businesses need the most in 2022?500+
Where small businesses get supplies?500+
Where small businesses get cute bubble packages?500+
Where small businesses get hoodie supplies?500+
Where small businesses get supplies for eyelashes?500+
Where small businesses get western wear?500+
Why small businesses only take cash?500+
Why small businesses ask for a deposit?500+
Why small businesses should not pay more in taxes?500+
Why small businesses should start low to high?500+
Should small businesses make their own website?500+
Should small businesses be with a credit union?500+
Should small businesses do free shipping?500+
Are small businesses closing?500+
Can small businesses afford social media?500+

See the full list here

2. Make local content about small businesses. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
Small businesses in nj?500+
Small businesses in cali?500+
Small businesses in colorado?500+
Small businesses near me?500+
Small businesses near orlando?500+

See the full list here

3. A day in the life of a small business owner

Share a day in the life of a small business owner: from sourcing products and services, to interacting with customers, to dealing with taxes and paperwork. Show potential entrepreneurs the daily hustle and grind of running a small business. It could help viewers gain insight into the hard work and dedication it takes to build a successful business, and it might just inspire them to take the plunge and start their own business.

4. Showcase company culture

Showing off a company's culture and values through a short video can be a great way to attract top talent. Showcase how different departments work together, how employees interact with each other and what makes the company unique. This type of video can be extremely effective in helping to recruit and retain the best employees.

5. Showcasing your products or services

Showcase the products and services your business offers. Give viewers an inside look at what you offer and how it can help them. Be sure to include customer testimonials or reviews to show the real-life impact of your products or services. This type of video is a great way to draw in new customers and encourage existing customers to keep coming back.

6. Tips and advice for small business

Small businesses need all the help they can get to stay afloat, and this video could offer useful tips and advice on how to do just that. From marketing and finance to operations and customer service, this video could cover all the basics for small business owners looking for guidance.

7. Collaborations with TikTok influencers

Collaborations with influencers are a great way to reach potential customers and increase your brand's visibility. Creating videos with TikTok influencers allows you to tap into their existing audience and to promote your brand in an authentic and engaging way. It's also a great way to show off your products and services and to create some fun content for your followers.

8. New product releases

This video idea is a great way to show off new products from your brand. Use the video to give viewers an in-depth look at all the features and benefits of the product, as well as how they can use it to make their life easier. Not only will this video help you promote your product and boost sales, but it also gives customers a better understanding of all the great things your brand has to offer.

9. A tour of your business office

Showcase the ins and outs of your business, from the office setup to the products and services you offer. This type of video is a great way to show potential customers what your business is all about, and to give them an idea of what they can expect when they come and visit.

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