Unlike many other sports, pickleball – a mashup of badminton, tennis, and ping pong – doesn\'t give much of an edge to age or experience. It also takes far less time to play a full match than with other sports, so couples will schedule regular pickleball dates as a way to establish friendships within a community.
As pickleball grows in popularity among the 60+ demographic, retirement homes are flocking to add the sport to their offerings and highlight it in their advertisements.
While the volume is low for such long-tail keywords, searches like \\"pickleball retirement community\\" have as high as $10 CPCs on Google, meaning that retirement homes are paying up to $10 for every click they get on their ads shown to users in Google search results. Because the elderly don\'t switch retirement homes as frequently as younger generations switch housing, the retirement homes are willing to spend more on acquiring those customers.","head":"The Rise of Pickleball - The Fastest Growing Sport","body_links":"Pickleball, the fastest growing sport in the U.S., is most popular among a surprising demographic: the elderly.
Unlike many other sports, pickleball – a mashup of badminton, tennis, and ping pong – doesn\'t give much of an edge to age or experience. It also takes far less time to play a full match than with other sports, so couples will schedule regular pickleball dates as a way to establish friendships within a community.
As pickleball grows in popularity among the 60+ demographic, retirement homes are flocking to add the sport to their offerings and highlight it in their advertisements.
While the volume is low for such long-tail keywords, searches like \\"pickleball retirement community\\" have as high as $10 CPCs on Google, meaning that retirement homes are paying up to $10 for every click they get on their ads shown to users in Google search results. Because the elderly don\'t switch retirement homes as frequently as younger generations switch housing, the retirement homes are willing to spend more on acquiring those customers.","replaced_keywords":{"Pickleball":"Pickleball"}},{"body":"Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","head":"Wing Foiling: A New Sport","body_links":"Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","replaced_keywords":{"Pickleball":"Pickleball","Wing Foiling":"Wing foiling"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"From the latest workouts to trending workout equipment, discover the latest fitness trends.","cta_header":"See all the Fitness Trends"}],"trend":{"slug":"functional-strength-training","title":"Functional Strength Training","growth":17.12,"ts_raw":[13,3,9,14,13,9,16,9,9,21,2,6,13,16,13,12,11,6,15,12,10,4,9,11,8,11,7,10,7,6,11,5,13,9,16,6,8,10,8,8,14,20,13,5,10,6,11,13,15,9,12,11,17,6,15,11,13,9,10,15,12,8,13,6,5,14,12,7,19,7,15,9,10,16,13,7,14,7,12,2,8,9,7,16,14,15,17,17,16,23,14,12,30,22,21,15,9,14,5,14,21,12,10,12,17,16,12,28,14,8,14,11,13,12,12,14,15,16,12,27,12,15,10,14,19,21,18,17,10,12,15,13,10,9,6,15,12,8,17,11,15,13,20,12,11,9,9,13,13,12,14,16,13,15,15,12,15,14,13,9,5,11,5,16,11,12,20,9,17,13,11,18,40,34,27,33,36,40,39,53,39,22,40,37,40,24,72,92,97,90,81,67,61,78,62,69,64,65,54,62,61,63,46,44,52,52,48,61,47,44,62,66,49,74,47,66,36,51,39,39,45,47,47,49,43,45,59,38,28,40,43,30,34,33,31,29,35,29,48,68,71,82,77,52,74,40,55,50,73,68,41,44,45,51,44,55,41,39,40,28],"volume":8058,"keyword":"functional strength training","analysis":null,"ts_trend":[12,12,12,12,12,12,12,12,11,11,11,11,11,11,12,12,12,11,11,11,11,11,10,11,10,10,10,9,10,10,10,9,9,9,10,10,10,10,10,10,10,10,10,10,10,10,11,11,11,11,11,11,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,11,12,12,12,12,12,12,13,13,13,13,13,13,13,13,13,13,13,13,14,14,14,14,14,15,15,15,15,15,15,15,15,15,16,15,15,15,15,16,16,16,16,16,16,17,16,17,16,16,16,15,15,15,15,15,14,14,14,14,13,13,13,13,13,13,13,12,12,13,12,12,12,12,12,12,12,12,12,12,12,13,13,13,13,14,14,14,15,16,17,18,18,19,21,22,23,24,25,27,28,30,33,35,38,39,41,42,44,45,48,49,50,51,52,54,55,55,56,56,56,56,58,58,58,58,59,58,59,58,58,57,57,57,57,57,56,57,57,57,56,56,55,54,54,53,53,52,51,51,50,50,50,49,48,48,48,48,48,49,47,47,47,47,47,46,46,46,46,47,48,48,48,48,48,48,49,49,49,49,48,48,47,47,46,45,46,46],"spotted_at":null,"top_brands":[],"description":"Functional Strength Training is a type of training that is designed to improve the body’s ability to perform everyday activities. 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