Athlete-related content on TikTok is huge and growing
In total, searches on TikTok related to athletes reached 417,000 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of November 2022, views for 'athlete', 'student athlete', and 'olympics' total to 37.3 billion.
1. Answer the most-searched questions about athletes on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.
|TikTok Search Query (Questions)||Number of Monthly Searches|
|What athletes want?||500+|
|Should athletes drink?||500+|
|What athletes wear to school?||500+|
|What athletes want from girls?||500+|
|What athletes eat?||500+|
|What athletes fear?||500+|
|What athletes taught me?||500+|
|What athletes wear?||500+|
|When athletes get home?||500+|
|When athletes dress up?||500+|
|When athletes come home?||500+|
|When athletes get injured?||500+|
|When athletes complain?||500+|
|Where athletes go out nyc?||500+|
|Where athletes are from?||500+|
|Where athletes go out boston?||500+|
|Where athletes get shirts?||500+|
|Where athletes live at ohio university?||500+|
|Why athletes can't keep a girl?||500+|
|Why athletes quit sports?||500+|
|Why athletes wear their numbers?||500+|
|Why athletes go broke?||500+|
|Why athletes quit?||500+|
|Should athletes take creatine?||500+|
|Should athletes drink soda?||500+|
|Should athletes deadlift?||500+|
|Should athletes lift?||500+|
|Should athletes bulk?||500+|
|Should athletes take cold showers?||500+|
|Will athletes have strong kids?||500+|
|Are athletes paid too much?||500+|
|Are athletes born or made?||500+|
|Are athletes stronger?||500+|
|Are athletes smarter?||500+|
|Can athletes eat junk food?||500+|
|Can athletes work?||500+|
|Can athletes drink?||500+|
|Can athletes join a frat?||500+|
|Can athletes drink soda?||500+|
2. A day in the life of an athlete
Share a day in the life of an athlete, from waking up early for a workout to eating healthy meals to practicing and competing. It's a great way to give people a behind-the-scenes look at what athletes actually do all day, and it might just inspire someone to pursue a career in sports.
3. Athlete training routine
Whether you're a professional athlete or just someone who likes to stay in shape, people are always interested in seeing how athletes train and what their routines are like. A training routine video is a great way to show off your hard work and dedication to stay in shape, and it might just inspire someone to start working out like an athlete themselves.
4. Diet and nutrition for athletes
Athletes have to be very careful about what they eat and drink, in order to maintain their energy levels and peak performance. Share some tips on diet and nutrition: from what to eat before and after a workout, to what to eat for breakfast, lunch, and dinner so that the body gets the right nutrients and perform at their best. Also explain how different foods and drinks can impact athletic performance.
5. Game day prep
Whether you're prepping for a big game or just a casual weekend game, show your followers how you get ready. Film yourself going through your warm-up routine, packing your gear, and maybe even giving a pep talk to yourself in the mirror. This fun and inspiring video will get people pumped for their own games, and it might even give them some new ideas for their own game day prep.
6. Game day reels and highlights
Whether it's football, basketball, soccer, or any other sport, game day reels and highlights are always a hit on TikTok. People love seeing the best plays from their favorite teams, and it gets them pumped up for the next game. Reels and highlights are a great way to capture the energy and excitement of the game.
7. Traveling as an athlete
Show viewers what it's like to be an athlete on the road, from packing and preparing for a trip, to competing in a far-away city, to dealing with jet lag and homesickness. Give people a glimpse into the day-to-day activities of a professional athlete when traveling including things like what athletes do before the game while in a different city or country, or how athletes stay in shape while on the road.
8. Tips for aspiring athletes
Whether you're a professional athlete or just starting out, there are always ways to improve your game. Share some of the best tips you've learned over the years, from training and conditioning to mental preparation and game strategy. Share what you wish you'd known when you were just starting out - things like what specific skills to improve and what challenges you had to overcome.