TikTok Ideas for Authors

In total, searches on TikTok related to authors reached 169,500 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of November 2022, views for 'author', 'book author', and 'authortok' total to 2.6 billion.


1. Answer the most-searched questions about authors on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
What authors use to write?500+
When authors use gen z humor?500+
Why authors dont finish book?500+
Should authors review other authors books?500+
Are authors rich?500+
Can authors be dyslexic?500+
Can authors have several people make the book?500+

See the full list here

2. Make local content about Authors. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
Author in nyc?500+

See the full list here

3. A day in the life of an author

Share a day in the life of an author, from waking up and starting to write, to taking breaks to research or promote their work, to going to bed at night. It's a great way to give people a behind-the-scenes look at what authors actually do all day, and it might just inspire someone to pursue a career in writing.

4.  What to expect when publishing a book

This TikTok video idea is a great way to give aspiring writers an inside look at the publishing process. From finding a literary agent to working with a editor, to marketing your book and going on a book tour, this video will give viewers a behind-the-scenes look at what to expect when publishing a book.

5. Tips and tricks for aspiring authors

There are tons of people who aspire to become book authors, but don't know where to start. You can help by sharing your top tips and tricks through videos – from finding a good writing software to coming up with ideas for stories and using social media to market your book. You can even talk about things like finding your niche and developing your writing style.

6. Book release promotion

There's a lot that goes into promoting a book release – from behind-the-scenes look at your writing process to giving a quick overview of the plot. You could even do a Q&A with your fans about the book. Give more excitement by sharing a short clip of you reading an excerpt, or showcasing the book cover and the first few pages. Also, don't forget to let people know where they can purchase it.

7. Book publishing industry secrets

A TikTok video that reveals some of the book publishing industry's secrets would be sure to pique people's curiosity. You could interview people who work in the industry and get their insider perspectives on everything from the manuscript submission process to the role of literary agents.

8. What it’s like to go on a book tour

Share what it's like to go on a book tour – from packing and traveling to different cities, to meeting with fans, giving readings, and doing media appearances. Give people an inside look of the book tour journey and show how it allows authors to connect with their fans and promote their work.

9. Behind the scenes of authoring a book

This is a great way to give aspiring authors a look at the hard work that goes into publishing a book – from coming up with story ideas and doing research, to drafting chapters and editing the manuscript. Take people on a journey following your daily routine and see how it's like to start from scratch until the book gets into stores.

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