TikTok Ideas for Boutiques

In total, searches on TikTok related to boutiques reached 384,000 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of November 2022, views for 'boutique', 'boutique shopping', and 'boutique life' total to 3.9 billion.


1. Answer the most-searched questions about boutiques on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
What boutiques ship fast?500+
What boutiques are preppy?500+
What boutiques get western clothes?500+
Where boutiques get their clothing?500+
Where boutiques buy their clothes?500+
Where boutiques get inventory?500+
Where boutiques get latest fashion?500+
Where boutiques buy?500+
Where boutiques buy products?500+
Where boutiques get their fixtures?500+
Where boutiques get their jeans?500+
Should boutiques have tip options?500+
Are boutiques worth it?500+
Are boutiques profitable?500+
Are boutiques a lot of work?500+
Are boutiques a good idea?500+
Are boutiques expensive?500+
Are boutiques actually profitable?500+
Are boutiques a scam on insta?500+

See the full list here

2. Make local content about Boutiques. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
Boutiques in nyc?500+
Boutiques in chicago?500+
Boutiques in houston tx?500+
Boutiques in los angeles?500+
Boutiques in soho?500+
Boutiques in az?500+
Boutiques near me?500+
Boutiques in atlanta?500+
Boutiques near smu?500+
Boutiques near ucla?500+
Boutiques near dallas tx?500+
Boutiques near ucf?500+
Boutiques near southaven ms?500+
Boutiques near waco?500+

See the full list here

3. A day in the life of a boutique owner

Share a day in the life of a boutique owner: from ordering inventory and managing finances, to marketing and providing customer service. It's a great way to give people a behind-the-scenes look at how boutiques are actually run all day, and it might just inspire someone to become a boutique owner.

4. Showcasing new arrivals

If you own a clothing store or boutique, one great way to use TikTok is to showcase new arrivals at your store. Give your followers a sneak peek of what's to come, and get them excited about your new products or outfits. You can even do a little bit of modeling to show off how the clothes look, which is always a bonus. This is a great way to get people excited about your new products and encourage them to come into your store to check them out.

5. How to style different trends

Show viewers how to style different trends  – from things like a new color palette, to a certain type of clothing or accessory. Do a series of videos, with each one featuring a specific trend. Aside from clothing, you may also feature makeup or hair styles. This is a great way to give people fashion inspiration, and it might just inspire them to try out a new trend and become your boutique's loyal fans.

6. A tour of the store

Take your audience on a tour of your store, highlighting all of the different products and services that you offer. Give people a look at how the store is organized, how products are displayed, and how employees work to keep the store running smoothly. This is a great way to give people a taste of what your boutique has to offer, and it might just inspire them to come and visit in person.

7. TikTok takeovers by your employees

TikTok takeovers are a great way to show off your company's culture and get people interested in your brand. Allow a different employee to take over your TikTok account, and show them doing their job, talking to customers, and having fun. You could do a weekly or monthly employee takeover, and feature a different employee each time. They also allow you to feature different employees and show off their unique styles.

8. Boutique industry secrets

If you own a boutique or work in the industry, share some of your insider secrets!  For example, what goes on behind the scenes at a boutique? How do you decide what clothes to stock? How do you find the perfect items for your customers? You could talk about the best way to find a certain type of product, or how to get a good deal on something, or even just give a behind-the-scenes look at what goes into making the products you sell.

9. Doing a try-on haul

Doing a try-on haul is a great way to show off your fashion sense and share your latest creations and clothing designs with your followers. It's also a great way to get feedback on your style and get ideas for what to create in the future.

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