TikTok Ideas for Cafes

In total, searches on TikTok related to cafes reached 1,620,000 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of November 2022, views for 'cafes', 'cafe', and 'coffee shop' total to 14.6 billion.


1. Answer the most-searched questions about cafes on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
Does cafe albania require reservations?500+
What cafe in paris?500+
What cafe I can work at 15?500+
Is cafe wifi safe?500+
Is cafe florence real?500+
Which cafe theme?500+
Which cafe theme should I choose?500+
Can cafe owners be rich?500+

See the full list here

2. Make local content about cafes. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
Cafe in la?500+
Cafe in chicago?500+
Cafe in nyc?500+
Cafe in sf?500+
Cafe in bloxburg?500+
Cafe in toca boca?500+
Cafe in japan?500+
Cafe near me?500+
Cafe near boston?500+
Cafe near eiffel?500+
Cafe near los angeles?500+
Cafe near bryant park?500+
Cafe near central park?500+
Cafe near time square?500+
Cafe near soho?500+

See the full list here

3.  A day in the life of a cafe owner

Share a day in the life of a cafe owner: from opening up shop in the morning and getting things ready for the day, to dealing with customers and suppliers, to closing up at night. It's a great way to give people a behind-the-scenes look at how cafes are actually run all day, and it might just inspire someone to become a cafe owner.

4. How to make iced coffee/latte art

Iced coffee/latte art is a fun and creative way to jazz up a cup of coffee. Showing a step-by-step tutorial on how to make iced coffee/latte art is a great way to engage viewers and help them learn a new skill. Plus, it’s sure to be visually appealing for viewers as well!

5. Tips for opening your own cafe

This video would be great for aspiring entrepreneurs looking to open their own cafe. It could cover topics such as finding the right location, setting up shop, creating a menu, and marketing your cafe. It would be a great resource for anyone looking to start their own cafe business, as it would provide an in-depth guide on how to get started.

6. A tour of the cafe and roastery

Take viewers on a tour of a cafe and roastery, showing how the coffee is sourced, roasted and brewed. This is a great way to showcase the craftsmanship and expertise that goes into producing a great cup of coffee, and it’s a unique way to tell the story of the cafe. It's also a great way to show the unique atmosphere of the cafe, and give viewers a virtual experience of the cafe before they visit in person.

7. Coffee brewing tips

Coffee brewing is an art and science, and there are so many different methods to explore. A coffee brewing tips video would be a great way to share the basics of coffee brewing, as well as some more advanced tips and tricks. It's sure to be a hit with all the coffee lovers out there.

8.  Cafe industry secrets

Coffee shops and cafes are a big part of many people's lives, but not many people know the secrets behind them. Share insider tips and tricks about how to make the perfect cup of coffee or how to make latte art. Give your audience a look at industry secrets from the perspective of a barista, cafe owner, and coffee roaster. From bean selection and roasting techniques to barista training and customer service tips, this video would be an interesting and informative watch for coffee lovers.

9. How to make a signature drink

Show viewers how to create a signature drink of their own, complete with what ingredients they’ll need, step by step instructions on mixing the drink, and some fun garnishes to make it look pretty. This is a great way to inspire viewers to get creative and shake up their at-home bar menu.

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