TikTok Ideas for Car Dealerships

In total, searches on TikTok related to car dealerships reached 7,500 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of November 2022, views for 'car dealers', 'car dealerships', and 'auto dealer' total to 140.7 million.


1. Answer the most-searched questions about car dealerships on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
What car dealerships dont want you to know?500+
What car dealerships accept llc?500+
What car dealerships wont tell you?500+
What car dealerships dont want?500+
When car dealerships call themselves family?500+
Why car dealerships make you wait?500+
Why car dealerships ask to buy old?500+
Why car dealerships need bank statements?500+
If car dealerships were honest?500+
Are car dealerships a scam?500+
Can car dealerships add money?500+

See the full list here

2. Make local content about car dealers. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
Car dealerships in houston tx?500+
Car dealerships in florida?500+
Car dealerships in dallas?500+
Car dealerships in san antonio?500+
Car dealerships near jackson ms?500+
Car dealerships in texas?500+
Car dealerships near 30016?500+
Car dealerships near covington georgia?500+

See the full list here

3. A day in the life of a car dealer

Share a day in the life of a car dealer, from waking up and getting ready for work, to meeting with customers and negotiating deals, to keeping track of inventory and maintaining the showroom. It's a great way to give people a behind-the-scenes look at what car dealers actually do all day, and it might just inspire someone to pursue a career in the automotive industry.

4. How to negotiate when buying a car

Negotiating can be tough, but it's an important skill to have when buying a car. Many people don't know how to negotiate effectively, and as a result, they end up paying more than they need to. Teach your followers how to negotiate like a pro – from researching a fair price, to haggling with the dealer, to getting the best possible deal on a new car.

5. Car maintenance tips

There are a lot of people out there who don't know how to properly maintain their car. This can lead to expensive repairs down the road. A TikTok video about car maintenance tips can help people save money and keep their car in good shape. Share tips on things like changing oil, checking tire pressure, checking batteries, and more.

6. What to look for when buying a car

A car is a big investment so there are a lot of things to take into consideration, especially for first-time buyers. Help your followers by sharing videos that walk through some of the things to look for when car shopping – from budget and fuel efficiency to features and safety. Share some tips on how to get the best deal on a car and what features to look for to save money in the long run.

7. Car dealership industry secrets

Car dealerships have a lot of secrets that many consumers don't know about. For example, did you know that dealerships make more money off of financing than they do off of selling cars? Or that they often have different prices for different types of customers? Videos that expose these industry secrets would be fascinating to watch. You could cover topics like how dealerships set prices, how they get consumers to spend more money, or how they make the car-buying process as stressful as possible.

8. Tips for buying a used car

Many people looking to buy a used car don't really know where to start or what to look for. You can help them save a ton of time and money by sharing expert tips and advice on what to look out for – from checking the engine and the vehicle's history to researching different models and negotiating with sellers.

9. Test drive tips

A crucial part in the car-buying process is the test drive. Share tips on how car buyers can make the most of their test drive, from what to look for in the car to what questions to ask the salesperson. Also point out what they need to pay attention to when test driving: from the feel of the steering wheel to the sound of the engine.

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