TikTok Ideas for Charities

In total, searches on TikTok related to charities reached 7,500 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of December 2022, views for 'charities', 'philanthropy', and 'fundraising' total to 227.4 million.


1. Answer the most-searched questions about charities on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
What charities support iranian women?500+
What charities are most successful?500+
What charities does taylor swift support?500+
Why charities scam?500+
Why charities are hurting not helping africa?500+
Should charities focus more on american?500+
Are charities a scam?500+
Are charities good?500+
Which charities get most from your dollar?500+

See the full list here

2. Make local content about charities. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
Charities in chicago?500+
Charities in nc?500+
Charities in utica ny?500+
Charities in georgia?500+
Charities in texas?500+
Charities in nyc?500+
Charities in dallas?500+

See the full list here

3. A day in the life of a charity founder

Share a day in the life of a charity founder: from fundraising to speaking with volunteers and donors, to planning events and activities. Showing the human side of charity work can be inspiring and motivating to viewers, and can help spread awareness about important causes.

4. Showcase the work that the charity does

Showing off the work that a charity does can be a great way to generate interest and inspire people to donate or get involved. It's an opportunity to showcase the people and the communities that the charity helps, and it can be a powerful way to spread awareness and make a difference.

5. Highlight the impact of donations

Showcase the power of donations by highlighting the stories of people whose lives have been positively impacted by donations from generous individuals or organizations.  It’s a great way to encourage people to give back and make a positive difference in their communities.

6. Stories of people helped by the charity

A video focusing on stories of people helped by the charity would be a great way to draw attention to the organization and its mission. By featuring people’s stories, it’s a personal approach to fundraising that viewers can connect to and be inspired by. Also show potential donors how their money is being used to help others. Highlight the impact the charity is having on people's lives in a way that is both inspiring and emotionally resonant.

7. Urge people to get involved

This video idea encourages people to get involved in their community through your charity, whether that be through volunteering, donating, or even just signing a petition. This video could be used to spread awareness on important causes, and to urge people to take action. Highlight how much each individual can do to make a difference in their own lives and the lives of others. It's a great way to get people to think about how they can make a difference in the world.

8. Fundraising campaigns

Showcase different fundraising campaigns, from the planning stages to executing the campaign and seeing the positive impact it has made. Showcase the hard work and dedication it takes to make a fundraiser successful and how it can make a difference for a cause. It's a great way to inspire people to get involved with causes they care about and to make the most of their fundraising efforts.

9. Shed light on global issues

Shed light on global issues advocated for by your charity, such as poverty, gender inequality, or environmental degradation. Interview experts, activists, and everyday people who are affected by these issues, and share their stories to create awareness and inspire people to take action. This can be a powerful way to get people to think about the world and their role in making it a better place.

See fascinating trends 
before they go mainstream