TikTok Ideas for Clothing Brands

Clothing brands content on TikTok is huge and growing

In total, searches on TikTok related to clothing brands reached 384,000 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of November 2022, views for 'clothing brands', 'apparel', and 'clothing' total to 6.6 billion.


1. Answer the most-searched questions about clothing brands on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
What clothing brands say about you?500+
What clothing brands actually make?500+
What clothing brands to resell?500+
What clothing brands are good?500+
What clothing brands are from cali?500+
What clothing brands wanna collab in nyc?500+
What clothing brands are having sales?500+
Where clothing brands manufacture?500+
Why clothing brands fail?500+
Are clothing brands profitable?500+
Are clothing brands over saturated?500+

See the full list here

2. Make local content about clothing brands. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
Clothing brands in nigeria?500+
Clothing brands in nyc?500+
Clothing brands near me?500+

See the full list here

3. Outfit of the day

Give your viewers some outfit inspiration by doing an "outfit of the day" or OOTD video - where you have a model or influencer showcase their personal style. This includes their favorite pieces from your brand, or how they style their clothing, or have them share what they would wear on certain occasions.

4. How to style certain pieces of clothing

Help your followers stay updated with the latest fashion trends by showing them how to style certain pieces. A cool idea would be focusing on one item of clothing, like a denim jacket, and then giving an overview of how to style it in different ways. You can also show how to match clothes with each other or with fashion accessories like jewelry, shoes, or bags .

5. Behind the scenes of designing clothes

Take your viewers into the creative and challenging journey of designing clothes. Fascinate them with how designers come up with new ideas and turn them into reality. This video would take viewers behind the scenes of the design process, from initial sketches to picking out fabrics to sewing it all together into a finished product.

6. What to wear for certain occasions

A job interview, a first date, or a wedding? The first thing that comes to mind during these special occasions is: "What should I wear?" Help your viewers out by putting together a fashion guide for different types of events, and it'll be fun to watch as you put together different looks.

7. Closet tour

Closet tours are a great way to show off personal fashion styles and how people organize their closets. Take your viewers into a closet tour of a fashion model or influencer to give them some clothing inspiration.

8. Host a fashion show

Fashion shows are a great way to get people talking about your brand ("word of mouth") and at the same time, show off your latest collection. You can either host your own fashion show or partner with a local boutique or fashion store.

9. Share your brand's story

Connect with your audience on a personal level by sharing your brand story. Aside from your brand's history, mission, vision, and values – share what you stand for and why they should believe in your company. This will go a long way in building trust, credibility, and loyalty with your audience, and could also help you attract new customers.

See fascinating trends 
before they go mainstream