TikTok Ideas for Colleges

In total, searches on TikTok related to colleges reached  monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of December 2022, views for 'colleges', 'higher education', and 'universities' total to 261.9 million.


1. Answer the most-searched questions about colleges on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
Does college matter?500+
Does college gpa matter?500+
Does college change men?500+
Does college make you successful?500+
Does college get harder?500+
Does college matter for tech?500+
What college should I go to?500+
What college is like?500+
What college taught me?500+
What college major should I do?500+
What college did you go to?500+
When college students go back home?500+
When college gets hard?500+
When college becomes too much?500+
When college kids come home?500+
When college isn't for you?500+
Where college players are at now?500+
Where college students work?500+
Where college students eat?500+
Where college students go out?500+
Why college is useless?500+
Why college is a waste of time?500+
Why college is expensive?500+
Why college is hard?500+
Why college is important?500+
Why college isn't for everyone?500+
Should college be free?500+
Should college athletes be paid?500+
Should college athletes get paid?500+
Should college kids drink?500+
Are college degrees worth it?500+
Are college parties worth it?500+
Are college dorms free?500+
Is college hard?500+
Is college fun?500+
Is college necessary?500+
Is college worth it in 2022?500+
Which college should I pick?500+
Can college athletes get paid?500+

See the full list here

2. Make local content about colleges. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
College in hawaii?500+
College in the uk?500+
College near the beach?500+
College near me?500+
College near dc?500+

See the full list here

3. A day in the life of a college student

Share a day in the life of a college student: from getting up for early classes, to studying in the library, to attending lectures and taking part in clubs and activities. Highlight what it's like to be a student in your college and show off all the exciting opportunities available on campus. It would be a great way to give viewers a glimpse into the lives of college students and their daily routines.

4. A tour at the campus

Show potential students what college life is like on campus, from the dorms to the classrooms, the library, the student center, and more. It’s a good way to give potential students an idea of what their campus experience could be like, and it might help them make a decision about whether or not to attend a particular college.

5. Student organizations and clubs

This video could showcase a variety of student organizations and clubs on campus and how they help shape a student's college experience. It can be a great way to highlight the benefits of joining clubs and organizations and how they can help you make lifelong connections and develop leadership skills. It can also be a great way to inspire high school and college students to join and get involved in these organizations.

6. Student life outside of class

Show what student life is like outside of the classroom - from social activities to study groups, to internships and volunteer work. It's a great way to give people an insight into the many different things that students do in their free time, and how they balance their studies with the rest of their lives.

7. How to pick the right college for you

This is a great video idea for high school students who are trying to figure out which college to attend. It could include tips on researching colleges, advice on finding the right fit, and personal stories from current college students. This type of video could be very helpful in guiding students through the college selection process.

8. Tips for college success

College can be a challenging and overwhelming experience, so providing helpful tips and advice on how to make the most of college life can be a real help to students. In the video, you can cover topics such as time management, studying tips, how to find financial aid, and how to make the most of the experience. It's a great way to provide valuable information to college students while also connecting with them on a personal level.

9. A look inside the college classroom

Take viewers inside a college classroom, showing how students learn and how professors teach. It's a great way to dispel any myths surrounding college, and it might just encourage someone to continue their education. Plus, it's a great way to show just how much work and effort goes into getting a college degree.

See fascinating trends 
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