TikTok Ideas for Ecommerce

In total, searches on TikTok related to ecommerce reached 9,000 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of December 2022, views for 'ecommerce', 'online shop', and 'ecommerce business' total to 6.6 billion.


1. Answer the most-searched questions about ecommerce on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
Does ecommerce store count for e2 visa?500+
What ecommerce business is the best?500+
Are ecommerce sales up or down in 2022?500+

See the full list here

2. Make local content about ecommerce. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
Ecommerce in africa?500+

See the full list here

3. A day in the life of an ecommerce business owner

Share a day in the life of an ecommerce business owner: from creating and managing the website, to marketing and promotions, to fulfilling orders and dealing with customer service inquiries. This video could be a great resource for people who are interested in starting their own online business and want to get an idea of how it all works.

4. Tips for starting an ecommerce business

Starting an ecommerce business can be a daunting task, especially for those who are new to the industry. A TikTok video featuring tips and advice from successful entrepreneurs and experts within the ecommerce space can help viewers understand the basics of starting an online business, including marketing and logistics. It can also provide motivation and encouragement to aspiring entrepreneurs.

5. Ecommerce trends

Showcase the latest ecommerce trends, from popular products to consumer habits to the most successful stores, and how businesses can use them to their advantage. It's a great way to educate viewers on the developments in the ecommerce space, the advantages of using certain strategies, and the pitfalls to avoid. It could also be a great way to showcase the success stories of businesses that have benefited from these trends.

6. How to optimize your ecommerce site

Show viewers how to optimize their ecommerce sites to maximize sales and simplify the user experience. This video could include tips on how to create an effective home page, how to create product pages that convert, and how to use analytics and A/B testing to improve the website. It's a great way to help entrepreneurs and small business owners get the most out of their ecommerce sites.

7. Building an ecommerce store from scratch

This video idea will show aspiring entrepreneurs how to start an ecommerce store from the ground up. It'll be a great resource for anyone looking to get into ecommerce, providing actionable tips for starting the business, building an online platform, and marketing the store.  It can cover everything from registering a domain name, setting up hosting, building the store, installing payment processors, and more. It would be a great way to show off the step-by-step process of building an online store.

8. Ecommerce industry secrets

This video would give viewers an inside look into the ecommerce industry. It could cover topics such as the most important elements for setting up an online store, how to optimize for conversions, how to stand out from the competition, and other insider tips and tricks. This type of video would be beneficial to anyone looking to start their own online store or just curious about what goes on behind the scenes in the ecommerce world.

9. Tips for growing your ecommerce business

This video idea is great for entrepreneurs who are running an ecommerce business and need to boost their sales. It can cover topics like setting up a website, using social media to increase visibility, optimizing for search engines, and using analytics to track performance. By providing helpful tips and tricks, this video can be a great resource for entrepreneurs looking to take their business to the next level.

See fascinating trends 
before they go mainstream