TikTok Ideas for Fashion Brands

In total, searches on TikTok related to fashion brands reached 37,500 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of December 2022, views for 'fashion brands', 'fast fashion', and 'fashion business' total to 1 billion.


1. Answer the most-searched questions about fashion brands on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
What fashion brands advertise to?500+
What fashion brands need better social media?500+
Where fashion brands went wrong?500+
Why fashion brands use the same font?500+
If fashion brands were characters?500+

See the full list here

2. Make local content about fashion brands. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
Fashion brands in korea?500+
Fashion brands in seoul?500+
Fashion brands in vegas?500+
Fashion brands in la?500+

See the full list here

3. A day in the life of a fashion brand owner

Share a day in the life of a fashion brand owner: from designing and sourcing materials, to marketing and selling the products. Also show how you select designs, develop lines, and markets the products can give viewers a better understanding of the fashion industry and the hard work behind the scenes.

4. Model tutorials - how to style/wear the clothing

People are always looking for fashion inspiration and advice. A series of model tutorials could be helpful for viewers to get styling tips from professionals. Show viewers how to put together different pieces of clothing and make the most out of their wardrobe. It's also a great way to give viewers inspiration and show them how to rock different trends.

5. Sneak peek of upcoming collections

Get people excited about upcoming collections or products with a sneak peek video. Reveal upcoming collections of clothing, accessories, or other products. Showcase the pieces in detail and talk about the inspiration behind them. It's a great way to generate buzz, build anticipation, and engage with potential customers.

6. Fashion week highlights

Fashion Week is a great opportunity to showcase the latest trends and styles, and a TikTok video can be a fun way to highlight the best looks from the event. Showcase the latest trends, styles and looks from the world’s top models and fashion designers. Follow stylists, models, and fashion professionals as they prepare for the shows, attend the presentations and events, and get a unique glimpse into the world of high fashion. This is a great way to introduce viewers to the exciting and ever-changing world of fashion and style.

7. Deconstruct runway looks and recreate them

Show viewers how to break down and recreate runway looks on a budget. It’s a fun and creative way to showcase your fashion sense and demonstrate how to add personal flair to any outfit. Plus, it’s a great way to get people interested in fashion and inspire them to try new looks!

8. Fashion industry secrets

Uncover the hidden secrets of the fashion industry, from the behind-the-scenes of fashion shows and photoshoots to the in-depth stories of the people who make it all happen. People are always interested in uncovering the truth behind their favorite industry, and this video could be a great way to show viewers what really goes on behind the scenes of the fashion world.

9. Collaborate with influencers and other fashion brands

Collaborating with other fashion brands and influencers is a great way to reach a new audience and get your brand out there. Create a TikTok featuring influencers and other fashion brands, showing how different pieces from different collections can be mixed and matched. This will help illustrate how fashion is about experimentation and collaboration, and will help to get your brand noticed.

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