TikTok Ideas for Nonprofits

In total, searches on TikTok related to nonprofits reached 1,500 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of December 2022, views for 'nonprofits', 'nonprofit', and 'nonprofit organization' total to 478.8 million.


1. Answer the most-searched questions about nonprofits on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
Why nonprofits are toxic?500+
Why nonprofits aren't helpful?500+
Why nonprofits pay little?500+
Are nonprofits really nonprofit?500+
Can nonprofits help with housing?500+
Can nonprofits afford higher salaries?500+
Can nonprofits sell merchandise online?500+

See the full list here

2. Make local content about nonprofits. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
Nonprofits in texas?500+
Nonprofits in tennessee?500+
Nonprofits in kansas?500+
Nonprofits in charlotte?500+
Nonprofits in atlanta?500+
Nonprofits in columbus?500+

See the full list here

3. A day in the life of a nonprofit worker

Share a day in the life of a nonprofit worker: from fundraising and grant-writing to volunteer outreach and advocacy. Showcase the hard work and dedication that goes into helping those in need and the inspiring stories that come from working in the nonprofit sector. This video could help raise awareness of the important work nonprofits do and encourage more people to get involved.

4. Volunteer or employee testimonials

Short, powerful video testimonials from volunteers or employees can be a great way to show what it's like to work with your organization. Capture the stories of how people have grown, learned, and been supported through their work with you, or why they decided to volunteer or join your team in the first place. Testimonials are a great way to show the real, human side of your organization and help to attract the right people to join your cause.

5. How nonprofits help the community

This video would highlight the positive impact that nonprofits have on their communities. It could showcase various organizations and the work they do, such as providing food for the homeless, tutoring disadvantaged students, or organizing community clean-up days. Interview nonprofit leaders and volunteers to learn about the positive changes they’re making, and spotlight stories of how people’s lives have been improved thanks to the work of nonprofits. This kind of video could inspire viewers to get involved and make a difference in their own communities.

6. Volunteer opportunities with nonprofits

Show the impact of volunteering with nonprofits and the difference it can make to those in need. Highlight volunteer opportunities, what organizations need help with, and how people can get involved. This type of video could motivate people to give back and make a positive difference in their community.

7. Explanation of your mission

Use the power of social media to explain your mission, values, and goals. Show off what your company stands for and why it's important to you. This can be a great way to connect with your audience and gain their trust and support. It will also give them a better understanding of your company and why it matters to them.

8. Nonprofit industry secrets

Shed light on the inner workings of the nonprofit industry, from fundraising secrets to volunteer management tips. It’s a great way to educate people about the nonprofit sector and show them how they can get involved. It could also be a way for nonprofits to gain more volunteers and donors by showing them exactly what their money and time will be used for.

9. Showcase the work your nonprofit does

Show how your nonprofit is making a difference in the community by highlighting the people and programs that it supports. Showcase the people and stories behind the work you do, and the impact it’s having. This would be a great way to spread awareness of your organization and get more people interested in supporting your cause.

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