TikTok Ideas for Restaurants

In total, searches on TikTok related to restaurants reached 1,563,000 monthly searches, as of last month, and is growing quickly! Use the Glimpse TikTok tool to see what specific questions and keywords users are searching so you can get in front of them. Views, too, are significant. As of December 2022, views for 'restaurants', 'restaurant', and 'restauranteur' total to 13.8 billion.


1. Answer the most-searched questions about restaurants on TikTok. Hundreds of millions of people search TikTok each month. Get your content in front of them by using their questions in your video's description and as the spoken hook in the first 3 seconds of the video. [insert part about strategy of targeting low vol keywords]. For more on TikTok SEO / ranking strategy, see our full guide here.

TikTok Search Query (Questions)Number of Monthly Searches
Does restaurant food contain calcium?500+
What restaurant should I go to?500+
What restaurant used to look like?500+
What restaurant will you never eat at?500+
What restaurant uses ebt?500+
When restaurant menus have stupid names?500+
When restaurant workers get off?500+
Why restaurant pasta is better?500+
Why restaurant prices are up?500+
Why restaurant fail?500+
Why restaurant money tips are bad?500+
Why restaurant prices are high?500+
Why restaurant soda taste good?500+
Are restaurant profitable?500+
Are restaurant llc?500+
Are restaurant calories accurate?500+
Are restaurant utensils clean?500+
Are restaurant nutrient facts accurate?500+
Which restaurant is better?500+
Can restaurant managers take tips?500+
Can restaurant make server pay for mistakes?500+

See the full list here

2. Make local content about restaurants. Lots of users search their local city, here are just a few examples:

TikTok Search Query (Questions)Number of Monthly Searches
Restaurant near me?500+
Restaurant in chicago?500+
Restaurant in atlanta?500+
Restaurant in miami?500+
Restaurant in dc?500+
Restaurant in los angeles?500+
Restaurant in new york?500+
Restaurant near disneyland?500+
Restaurant near lax?500+
Restaurant near to my location?500+
Restaurant near bryant park?500+
Restaurant near disney?500+
Restaurant near time square?500+
Restaurant near broadway?500+

See the full list here

3. A day in the life of a restaurant owner

Share a day in the life of a restaurant owner: from prepping ingredients to managing staff to interacting with customers. It could include everything from prepping and cooking food, to hiring and training staff, to keeping up with customer complaints and feedback. This is a great way to showcase the hard work and dedication it takes to own a restaurant, and could be inspiring to someone looking to start their own business.

4. Food prep video

This video is perfect for those who are looking to get creative in the kitchen without spending too much time. You can showcase how to quickly prep ingredients, how to assemble meals, as well as how to make simple snacks. This type of video is perfect for anyone who’s looking to save time in the kitchen, as well as for those who are just getting started with cooking.

5. Customer testimonials/reviews

Customer testimonials and reviews are a great way to showcase the positive experiences your customers have had with your restaurant. Showing potential customers what others have said about your services can increase their trust in your brand and show them why they should choose your business over others. It's also a great way to build social proof and gain more customers.

6. Restaurant tour

Take viewers on a tour of your restaurant. Showcase the atmosphere, the menu, and the staff. This is an excellent way to create buzz and generate interest in the restaurant. Plus, it's an entertaining and informative way to learn about the restaurant and its offerings.

7. New menu items/specials

Showcase the newest menu items and food specials of your restaurant. Not only will this get people excited about trying your food, but it will also encourage them to come in and try the new items. You can also include a discount code or offer to entice people to come in and try it out. It's a great way to generate interest and bring in more customers.

8. Restaurant industry secrets

Share some insider secrets of the restaurant industry, such as the truth behind menu prices, the secrets of cooking like a chef, and tips for getting the best service at a restaurant. This type of video would be great for foodies and aspiring chefs who want to know more about the industry.

9. Food trends

Food trends are always changing, and they can be a great source of inspiration for aspiring chefs or foodies. Showcase the latest food trends, from new ingredients and cooking techniques, to the latest restaurant openings and food fads. This video will be sure to get people talking about the trends and trying out some new recipes.

See fascinating trends 
before they go mainstream